Closely
LinkedIn automation with AI personalization — one of many tools in the increasingly crowded 'automate LinkedIn' space
Visit WebsiteGTM Pipeline Position
The Verdict
“Closely offers exceptional value for agencies with its $999/mo unlimited white-label plan. The combination of LinkedIn and email automation with AI personalization is competitive. Main differentiator over HeyReach is price ($999 vs $1,999) and dual-channel automation.”
Best For
Individual SDRs or small teams who want to automate LinkedIn outreach with AI personalization at a mid-range price point
Not Great For
Risk-averse enterprise teams — any LinkedIn automation carries account ban risk, regardless of which tool you use
Overview
Closely is a LinkedIn and email automation platform for outbound sales teams. It offers multichannel campaign automation, lead enrichment (email finder, phone finder), AI personalization, and a white-label option for agencies at a fixed $999/month for unlimited seats.
Outbound sales teams, agencies, lead gen companies
small team (2-10)
Capabilities
Key Features
- LinkedIn automation campaigns
- Email automation with unlimited accounts
- Multichannel sequence builder
- Sales Navigator export
- Email finder
- Phone number finder
- AI personalization
- AI lead scoring
- AI web research
- Smart Inbox
- White-label platform
- CRM integrations
- Dedicated residential IP per LinkedIn account
Benefits
- 35% increase in response rates
- Save 10 hours per member per week
- 45% more pipeline opportunities
- White-label at $999/mo with unlimited seats for agencies
Pros & Cons
Pros
- +White-label at $999/mo unlimited seats — best agency value
- +LinkedIn + email multichannel automation
- +Dedicated residential IP for each LinkedIn account
- +AI personalization and lead scoring built-in
- +Unlimited email accounts on all plans
Cons
- -Smaller market presence than Expandi or HeyReach
- -Limited documentation and reviews
- -LinkedIn automation risks account restrictions
- -No free trial publicly visible
- -Early-stage — may lack some polish
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Starter | $49/mo ($29 annual) | 1 LinkedIn account, unlimited email accounts | LinkedIn campaigns, Email campaigns, Multichannel campaigns, Smart Inbox, White label, CRM integrations |
| Growth | $127/mo ($87 annual) | 3 LinkedIn accounts, unlimited email, 3K credits/mo | All Starter features, 3,000 bonus credits (emails/phones/AI) |
| Essential | $205/mo ($145 annual) | 5 LinkedIn accounts, unlimited email, 5K credits/mo | All Growth features, 5,000 bonus credits |
| White-Label (Agency) | $999/mo flat | Unlimited seats | Full platform customization, Client portal, Branded reporting, Custom domain |
Closely runs ~$50-100/mo. Expandi is $99/mo. Dripify is $59-79/mo. Octopus CRM is $10-25/mo. In this space, the premium tools (Expandi, HeyReach) offer better safety features to protect your LinkedIn account. Saving $30/mo isn't worth a LinkedIn ban.
The Reddit Pulse
Community Pros
- +LinkedIn automation features
- +Connection request and messaging automation
Community Cons
- -Risk of LinkedIn account ban
- -Very little Reddit discussion
- -Crowded LinkedIn automation space
Reddit Questions
- ? Is Closely safe for LinkedIn automation?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
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