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Closely
LinkedIn Automation Tool with AI Personalisation
VS
Expandi
#1 LinkedIn Automation Tool
The Economics
Pricing Model
per-seat
per-seat
Starting Price
$29/mo (annual) or $49/mo (monthly)
$79/month (annual) / $99/month (monthly)
Price per Seat
$29-49/mo per LinkedIn account
$79-$99/month per seat
Cost at Scale
$999/mo flat for agencies (unlimited seats)
$79-99/seat/month; volume discounts for 10+ seats
Free Trial
No
Yes
The GTM Utility
Category
LinkedIn Tools
LinkedIn Tools
Workflow Stage
Prospect → Sequence
Sequence
Key Features
- • LinkedIn automation campaigns
- • Email automation with unlimited accounts
- • Multichannel sequence builder
- • Sales Navigator export
- • Email finder
- • Phone number finder
- • AI personalization
- • AI lead scoring
- • AI web research
- • Smart Inbox
- • White-label platform
- • CRM integrations
- • Dedicated residential IP per LinkedIn account
- • Cloud-based LinkedIn automation
- • Dedicated country-based IP address
- • Smart sequences with 10 actions + 10 conditions
- • Multichannel outreach (LinkedIn + email)
- • Campaign prioritization
- • Profile auto warm-up
- • Image & GIF personalization
- • Mobile Connector for bypassing limits
- • Detailed campaign analytics
- • Team management for agencies
Platforms
Web
Web (cloud-based)
Ease of Use
Easy — user-friendly interface designed for non-tech users
Moderate — powerful sequence builder with learning curve
The AI Edge
AI Features
AI message personalization, AI lead scoring, AI web research for prospecting insights
—
Market Position
Tagline
LinkedIn Automation Tool with AI Personalisation
#1 LinkedIn Automation Tool
Best For
Agencies wanting an affordable white-label LinkedIn + email automation platform with unlimited seats at $999/mo.
LinkedIn-heavy outbound teams and agencies that need safe, cloud-based automation with multichannel capabilities.
Not Great For
Enterprise teams needing deep CRM workflows — Closely is focused on outbound automation, not pipeline management.
Teams primarily doing email-only outreach or those uncomfortable with LinkedIn automation risks.
Team Size
small team (2-10)
solo/small team
Intelligence
Pros
- • White-label at $999/mo unlimited seats — best agency value
- • LinkedIn + email multichannel automation
- • Dedicated residential IP for each LinkedIn account
- • AI personalization and lead scoring built-in
- • Unlimited email accounts on all plans
- • Dedicated IP for account safety
- • Cloud-based — runs without your computer
- • Strong campaign prioritization feature
- • Good agency/team management
Cons
- • Smaller market presence than Expandi or HeyReach
- • Limited documentation and reviews
- • LinkedIn automation risks account restrictions
- • No free trial publicly visible
- • Early-stage — may lack some polish
- • Single pricing tier — no cheaper option for basic users
- • LinkedIn automation inherently risks account restrictions
- • No native API
- • Image/GIF personalization is a paid add-on
Reddit Sentiment
none
Positive-to-mixed in LinkedIn automation communities. Seen as a premium upgrade from Waalaxy. Users appreciate advanced features but note higher price point.
Integrations
- • HubSpot
- • Salesforce
- • Pipedrive
- • Zapier
- • Webhooks
- • Zapier
- • HubSpot
- • Salesforce
- • Pipedrive
- • Webhooks
Editorial Face-off
The Case for Closely
“Closely offers exceptional value for agencies with its $999/mo unlimited white-label plan. The combination of LinkedIn and email automation with AI personalization is competitive. Main differentiator over HeyReach is price ($999 vs $1,999) and dual-channel automation.”
The Case for Expandi
“Expandi is the premium LinkedIn automation tool, offering the best safety features (dedicated IP, warm-up, smart limits) in the category. It's pricier than alternatives like Dripify but justifies the cost for agencies and teams doing heavy LinkedIn outreach.”
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