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Closely
LinkedIn Automation Tool with AI Personalisation
VS
HeyReach
10x your LinkedIn outbound. Unlimited senders, one fixed cost
The Economics
Pricing Model
per-seat
Flat monthly fee per sender tier
Starting Price
$29/mo (annual) or $49/mo (monthly)
$79/mo
Price per Seat
$29-49/mo per LinkedIn account
—
Cost at Scale
$999/mo flat for agencies (unlimited seats)
$999/mo for 50 senders, $1999/mo for unlimited
Free Trial
No
Yes
The GTM Utility
Category
LinkedIn Tools
LinkedIn Tools
Workflow Stage
Prospect → Sequence
Sequence
Key Features
- • LinkedIn automation campaigns
- • Email automation with unlimited accounts
- • Multichannel sequence builder
- • Sales Navigator export
- • Email finder
- • Phone number finder
- • AI personalization
- • AI lead scoring
- • AI web research
- • Smart Inbox
- • White-label platform
- • CRM integrations
- • Dedicated residential IP per LinkedIn account
- • Unlimited LinkedIn sender accounts
- • Automated connection requests and messages
- • Unified Inbox for all LinkedIn conversations
- • Multichannel outreach (LinkedIn + Email)
- • Workspaces for agency client management
- • API & Webhooks
- • MCP server for AI agent integration
- • Whitelabel support
- • Native integrations with Clay, Instantly, Smartlead
Platforms
Web
Web app
Ease of Use
Easy — user-friendly interface designed for non-tech users
Easy — intuitive UI praised by users
The AI Edge
AI Features
AI message personalization, AI lead scoring, AI web research for prospecting insights
MCP server for AI agents
Market Position
Tagline
LinkedIn Automation Tool with AI Personalisation
10x your LinkedIn outbound. Unlimited senders, one fixed cost
Best For
Agencies wanting an affordable white-label LinkedIn + email automation platform with unlimited seats at $999/mo.
Agencies and sales teams scaling LinkedIn outreach across multiple sender accounts
Not Great For
Enterprise teams needing deep CRM workflows — Closely is focused on outbound automation, not pipeline management.
Teams that don't use LinkedIn as primary outbound channel, or those needing only email outreach
Team Size
small team (2-10)
1-50
Intelligence
Pros
- • White-label at $999/mo unlimited seats — best agency value
- • LinkedIn + email multichannel automation
- • Dedicated residential IP for each LinkedIn account
- • AI personalization and lead scoring built-in
- • Unlimited email accounts on all plans
- • Unlimited senders at flat cost — best economics for agencies
- • Excellent Clay and Instantly integrations
- • Whitelabel for agencies
- • Fast-growing product with responsive support
Cons
- • Smaller market presence than Expandi or HeyReach
- • Limited documentation and reviews
- • LinkedIn automation risks account restrictions
- • No free trial publicly visible
- • Early-stage — may lack some polish
- • LinkedIn automation carries inherent account risk
- • Growth plan at $79/mo is per-sender, not unlimited
- • Relatively new product — less proven at scale
- • No built-in email sending
Reddit Sentiment
none
Emerging awareness in LinkedIn automation space. Mentioned alongside Dripify and Expandi as newer entrant. Small but growing Reddit presence.
Integrations
- • HubSpot
- • Salesforce
- • Pipedrive
- • Zapier
- • Webhooks
- • Clay
- • Instantly
- • Smartlead
- • HubSpot
- • Zapier
- • Make
- • RB2B
- • Trigify
- • Persana
- • Twain
Editorial Face-off
The Case for Closely
“Closely offers exceptional value for agencies with its $999/mo unlimited white-label plan. The combination of LinkedIn and email automation with AI personalization is competitive. Main differentiator over HeyReach is price ($999 vs $1,999) and dual-channel automation.”
The Case for HeyReach
“HeyReach is the go-to LinkedIn automation tool for agencies and teams running multi-account outreach. Its flat-fee unlimited sender model and deep Clay integration make it a standout in the LinkedIn tools category.”
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