11x
The most expensive AI SDR on the market — and the one with the most TechCrunch drama
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The Verdict
“11x is a well-funded AI sales agent platform targeting enterprise teams who want to replace or augment SDRs with AI digital workers. Strong concept but the lack of transparent pricing and self-serve makes it hard to evaluate without a sales call.”
Best For
Well-funded enterprise teams who want a fully autonomous AI SDR and don't mind paying premium for the white-glove experience
Not Great For
Startups, lean teams, or anyone who read the TechCrunch exposé about falsified customer claims and got nervous
Overview
11x builds AI digital workers for sales and customer engagement. Their flagship product Alice is an AI SDR that automates prospecting and outreach across channels, while Julian is an AI phone agent that handles calls 24/7.
Revenue leaders, Sales VPs, GTM teams at mid-market and enterprise companies
mid-market (11-200)
Capabilities
Key Features
- AI SDR (Alice) for automated prospecting
- AI Phone Agent (Julian) for calls
- Multichannel outreach
- 24/7 digital workforce
- Multilingual capabilities
- Enterprise-grade platform
Benefits
- Replace manual SDR tasks with always-on AI workers
- Scale outbound without hiring headcount
- Engage prospects across channels simultaneously
- Save $500K+ on hiring costs
Pros & Cons
Pros
- +True AI workers that handle end-to-end prospecting
- +Phone + email coverage in one platform
- +Enterprise-grade with strong customer success stories
- +Multilingual for global teams
Cons
- -No public pricing — enterprise sales process required
- -Limited transparency on capabilities vs competitors
- -Relatively new company, still proving at scale
- -No free trial or self-serve option
Outbound Use Cases
Financials & Scale
11x reportedly charges $50K-100K+/year for their AI SDR Alice. Compare that to AiSDR at ~$750/mo or Artisan at similar price points. You're paying enterprise pricing for what Reddit calls 'a real money drain.' Unless you're doing serious volume and have budget to burn, the newer AI SDR tools deliver 80% of the value at 20% of the cost.
The Reddit Pulse
Community Pros
- +Multi-channel outreach (LinkedIn, email, phone)
- +Deep CRM integrations (Salesforce, HubSpot)
- +Fully autonomous SDR approach
Community Cons
- -Very expensive - described as 'a real money drain'
- -TechCrunch reported falsely claimed customers and overcalculated ARR
- -Product issues and steep learning curve
- -Cost and complexity may outweigh benefits for lean teams
Reddit Questions
- ? Is 11x worth the high price vs cheaper AI SDR alternatives?
- ? Did 11x really falsify customer claims and ARR numbers?
- ? How does 11x compare to AiSDR and other autonomous SDRs?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
Company Intel
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