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The GTM Stack
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11x

11x

Digital workers, Human results

VS

Artisan

Every Tool You Need, Consolidated Within One Exceptional Platform

Artisan

The Economics

Pricing Model
enterprise-only
usage-based
Free Trial
No
No

The GTM Utility

Category
AI Sales Agents
AI Sales Agents
Workflow Stage
Prospect → Sequence → Engage
Prospect → Enrich → Sequence → Deliver
Key Features
  • AI SDR (Alice) for automated prospecting
  • AI Phone Agent (Julian) for calls
  • Multichannel outreach
  • 24/7 digital workforce
  • Multilingual capabilities
  • Enterprise-grade platform
  • Ava AI BDR
  • 300M+ verified B2B contacts
  • E-commerce data with 60+ filters
  • Local business data with Google reviews
  • Personalization waterfall
  • Email warmup & deliverability
  • 10+ tone of voice options
  • X/Twitter post scraping
  • Technographic data enrichment
Platforms
Web
Web
Ease of Use
Moderate — requires onboarding and configuration
Easy — intuitive UI, minimal onboarding

The AI Edge

AI Features
AI digital workers that prospect, engage, and qualify leads autonomously across email, phone, and social channels
AI BDR (Ava) that autonomously finds leads, researches them across dozens of sources, and generates hyper-personalized emails using advanced LLMs with personalization waterfall

Market Position

Tagline
Digital workers, Human results
Every Tool You Need, Consolidated Within One Exceptional Platform
Best For
Enterprise teams wanting to automate SDR and phone outreach with AI workers
Teams wanting to automate outbound sales entirely with an AI BDR, especially those doing cold email at scale
Not Great For
Small startups or bootstrapped founders looking for affordable self-serve tools
Teams that need deep account-based strategies or complex enterprise sales motions
Team Size
mid-market (11-200)
small team (2-10)

Intelligence

Pros
  • True AI workers that handle end-to-end prospecting
  • Phone + email coverage in one platform
  • Enterprise-grade with strong customer success stories
  • Multilingual for global teams
  • Strong VC backing ($35M Series A)
  • 300M+ B2B contact database built-in
  • Comprehensive deliverability suite
  • Multiple enrichment sources for deep personalization
  • Good early customer results (1.2% positive response rates)
Cons
  • No public pricing — enterprise sales process required
  • Limited transparency on capabilities vs competitors
  • Relatively new company, still proving at scale
  • No free trial or self-serve option
  • No transparent pricing on website
  • No free trial or self-serve
  • Relatively new — still proving at scale
  • Heavy marketing buzz, less independent validation
  • Limited integrations
Reddit Sentiment
negative
mixed
Integrations
  • Salesforce
  • HubSpot
  • Salesforce
  • HubSpot

Editorial Face-off

The Case for 11x

11x is a well-funded AI sales agent platform targeting enterprise teams who want to replace or augment SDRs with AI digital workers. Strong concept but the lack of transparent pricing and self-serve makes it hard to evaluate without a sales call.

The Case for Artisan

Artisan is a well-funded AI BDR startup with a bold vision of 'AI employees' replacing manual work. The platform looks promising with its large database and personalization features, but the lack of pricing transparency and early-stage nature warrant caution.

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