Vidyard
The video platform built for sales — where Loom is a hammer, Vidyard is a precision tool with analytics, personalization, and CRM integration
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The Verdict
“Vidyard is the leading video selling platform, and its AI-powered Video Agent takes personalized outreach to a new level. Ideal for sales teams that want to differentiate through video. The free tier is great for individual reps, while Enterprise unlocks the full AI agent capability.”
Best For
Sales teams that use video systematically in their process and need analytics on prospect engagement, not just screen recording
Not Great For
Teams that send occasional videos — Loom is free and sufficient for ad-hoc video communication
Overview
Vidyard is an AI-powered video platform that helps sales teams create and deliver personalized video messages at scale. Features include video recording, AI-generated video agents (Video Agent), custom AI avatars, analytics, and integrations with CRMs and sales tools. Claims 5x more replies, 4x more meetings, and 25% more closed business.
Sales reps, SDRs, marketing teams, customer success
5-500+
Capabilities
Key Features
- Video recording (screen, webcam, both)
- Video Agent (AI auto-sends personalized videos)
- Custom AI avatars for scalable video creation
- Stock AI avatars
- AI script generator
- Automated captions
- Custom CTAs and branded sharing pages
- Video hubs (branded video channels)
- Video analytics and team performance tracking
- CRM and marketing automation integrations
Benefits
- 5x more replies with personalized video vs text
- Video Agent scales personalization without recording each video
- Analytics show who watched and for how long
- Integrations keep video data flowing to CRM automatically
Pros & Cons
Pros
- +Video Agent is a game-changer for personalized video at scale
- +Strong CRM and sales tool integrations
- +Good free tier for individual reps
- +Excellent analytics with viewer engagement data
- +Custom AI avatars are high quality
Cons
- -Pricing not transparent on website for paid tiers
- -Video Agent is add-on/Enterprise only
- -Requires prospect willingness to watch video
- -Custom AI avatars require training video setup
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | $0 | 5 videos/month, 30 min recording, 15 AI videos | Video recording, Stock AI avatars, Basic analytics, Automated captions |
| Pro | Paid (custom) | Unlimited recording | Unlimited videos, Custom thumbnails, Custom backgrounds, AI script generator, Basic CTAs, Standard branded sharing page |
| Plus | Paid (custom) | Unlimited | Everything in Pro, Custom CTAs (HTML/CSS), Video hubs, Uploader widgets, Video scheduling, Insights dashboard, Reporting, 2 data integrations |
| Enterprise | Custom | Unlimited | Everything in Plus, Video Agent (included), Custom AI avatars, Advanced branded sharing, Team performance, Unlimited data integrations, API & ingestion |
Vidyard starts free for basic recording. Pro is $19-59/mo. Loom is free to $12.50/user/mo. Sendspark is $39/mo. Vidyard's premium buys you video analytics (who watched, for how long), CRM integration, and CTAs within videos. Whether those analytics improve your close rate enough to justify the cost over Loom depends on your sales motion.
The Reddit Pulse
Community Pros
- +Established brand in video for sales
- +Video tracking and analytics
- +LinkedIn page personalization approach
- +Embeddable video in emails
Community Cons
- -Users report no measurable increase in cold outreach replies
- -Loom perceived as simpler and cheaper alternative
- -Privacy tools making engagement tracking unreliable
- -Prospects report not having interacted despite high engagement scores
- -Video prospecting skepticism growing
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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