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Loom
One video is worth a thousand words
VS
Vidyard
AI-Powered Video Selling Platform
The Economics
Pricing Model
Per-seat subscription (tiered)
Tiered subscription
Starting Price
$0 (Starter) / $18/user/mo (Business)
Free (limited)
Price per Seat
$18-33/user/mo
—
Cost at Scale
$24/user/mo x team size
Custom — contact sales
Free Trial
Yes
Yes
The GTM Utility
Category
Sales Enablement
Sales Enablement
Workflow Stage
Sales Engagement / Communication
Outreach & Engagement
Key Features
- • Screen and camera recording
- • AI-powered video editing (summaries, chapters, tasks)
- • Transcriptions in 50+ languages
- • Video sharing and embedding
- • Engagement and viewer insights
- • Video commenting and reactions
- • Custom branding
- • Meeting recording and recaps
- • Video recording (screen, webcam, both)
- • Video Agent (AI auto-sends personalized videos)
- • Custom AI avatars for scalable video creation
- • Stock AI avatars
- • AI script generator
- • Automated captions
- • Custom CTAs and branded sharing pages
- • Video hubs (branded video channels)
- • Video analytics and team performance tracking
- • CRM and marketing automation integrations
Platforms
WebDesktop (Mac, Windows)Mobile (iOS, Android)Chrome Extension
Web, Chrome Extension, Desktop App
Ease of Use
Easy — record in a few clicks, share anywhere
Easy — record and share in a few clicks; AI features simplify personalization
The AI Edge
AI Features
Loom AI: auto-titles, summaries, chapters, tasks, filler/silence removal, auto-meeting recaps
Video Agent (AI-generated personalized videos at scale), Custom AI Avatars, Stock AI Avatars, AI Script Generator
Market Position
Tagline
One video is worth a thousand words
AI-Powered Video Selling Platform
Best For
Teams wanting async video communication for sales, support, and collaboration
Sales teams wanting to stand out with personalized video outreach at scale
Not Great For
Teams that prefer live meetings or text-only communication
Teams focused purely on text/email outbound; very small budgets
Team Size
1-10000+
5-500+
Intelligence
Pros
- • Incredibly easy to use
- • Generous free tier
- • Excellent AI editing features
- • Backed by Atlassian — strong ecosystem
- • Works everywhere (browser, desktop, mobile)
- • Video Agent is a game-changer for personalized video at scale
- • Strong CRM and sales tool integrations
- • Good free tier for individual reps
- • Excellent analytics with viewer engagement data
- • Custom AI avatars are high quality
Cons
- • Not a traditional sales tool — video-specific
- • Per-seat pricing for AI features
- • No native CRM integration
- • Video fatigue can limit adoption
- • Pricing not transparent on website for paid tiers
- • Video Agent is add-on/Enterprise only
- • Requires prospect willingness to watch video
- • Custom AI avatars require training video setup
Reddit Sentiment
mixed
Mixed. Well-known in sales video space but users report difficulty getting increased reply rates from video prospecting. Some feel Loom has overtaken it for simplicity.
Integrations
- • Slack
- • Jira
- • Confluence
- • GitHub
- • Gmail
- • Notion
- • Intercom
- • Zendesk
- • Figma
- • Salesforce
- • HubSpot
- • Marketo
- • Eloqua
- • Pardot
- • Salesloft
- • Outreach
- • Slack
- • Zapier
Editorial Face-off
The Case for Loom
“Loom is the gold standard for async video communication. Essential for sales teams doing video prospecting and any team wanting to replace meetings with short, clear video messages.”
The Case for Vidyard
“Vidyard is the leading video selling platform, and its AI-powered Video Agent takes personalized outreach to a new level. Ideal for sales teams that want to differentiate through video. The free tier is great for individual reps, while Enterprise unlocks the full AI agent capability.”
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