Loom
The async video tool that changed how sales teams communicate — now an Atlassian product that's slowly getting more expensive and less charming
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The Verdict
“Loom is the gold standard for async video communication. Essential for sales teams doing video prospecting and any team wanting to replace meetings with short, clear video messages.”
Best For
Anyone doing async communication — internal updates, prospect outreach, customer onboarding, bug reports
Not Great For
Sales teams who need video performance analytics, A/B testing, and CRM integration — Vidyard is purpose-built for that
Overview
Loom is a screen recording and video messaging platform that lets users easily record and share AI-powered video messages. Acquired by Atlassian, it's used for sales outreach, engineering communication, customer support, and team collaboration. Customers recorded 93M videos in 2025.
Sales reps, engineers, customer support, designers, all teams
1-10000+
Capabilities
Key Features
- Screen and camera recording
- AI-powered video editing (summaries, chapters, tasks)
- Transcriptions in 50+ languages
- Video sharing and embedding
- Engagement and viewer insights
- Video commenting and reactions
- Custom branding
- Meeting recording and recaps
Benefits
- Replace unnecessary meetings with async video
- Personalize sales outreach with video messages
- Get viewer engagement insights for follow-up
- AI editing saves hours of post-production time
Pros & Cons
Pros
- +Incredibly easy to use
- +Generous free tier
- +Excellent AI editing features
- +Backed by Atlassian — strong ecosystem
- +Works everywhere (browser, desktop, mobile)
Cons
- -Not a traditional sales tool — video-specific
- -Per-seat pricing for AI features
- -No native CRM integration
- -Video fatigue can limit adoption
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Starter | Free | 25 videos, 5 min recordings, up to 50 members | 720p quality, Screen & cam recording, Transcriptions in 50+ languages, Comments and emoji reactions |
| Business | $18/user/mo | Unlimited videos, unlimited recording time | 4K recording, Trim & stitch editing, Remove Loom branding, Upload/download, Password protected videos, Engagement insights |
| Business + AI (Loom AI) | $24/user/mo | Unlimited | Everything in Business, Auto-video enhancement, AI summaries/chapters/tasks, Filler/silence removal, Edit by transcript, Auto-meeting recaps |
| Enterprise | $33/user/mo | Unlimited | Everything in Business + AI, SSO/SAML, Advanced admin controls, SCIM, Custom data retention, Dedicated CSM |
Loom is free for basic use, $12.50/user/mo for Business. Vidyard is $19-59/mo. Sendspark is $39/mo. Since Atlassian's acquisition, free tier limits have tightened. For basic async video, Loom is still king. For sales-specific video with analytics, Vidyard edges ahead.
The Reddit Pulse
Community Pros
- +Extremely easy to use for quick video messages
- +Great for async communication and sales prospecting
- +Strong integrations with Slack, Gmail, and major CRMs
- +Good viewer analytics (who watched, how much)
Community Cons
- -Pricing increased significantly after Atlassian acquisition
- -Free tier limitations frustrate casual users
- -Many free/open-source alternatives now available (Tella, Vimeo Record, ScreenPal)
- -Some report video quality issues and slow processing
Reddit Questions
- ? Is Loom still worth it after the Atlassian acquisition?
- ? What are the best free Loom alternatives for sales prospecting?
- ? Has Loom's pricing gotten too expensive for small teams?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
Company Intel
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