Lusha
The B2B contact data platform with a great Chrome extension — bigger than Kaspr, smaller than ZoomInfo, priced in the sweet spot
Visit WebsiteGTM Pipeline Position
The Verdict
“Lusha is one of the best B2B data providers for verified phone numbers and emails, with industry-leading compliance certifications. Ideal for sales teams doing phone-first outreach who value data accuracy over volume.”
Best For
Sales teams that need reliable B2B contact data with good mobile numbers at mid-tier pricing — especially teams targeting both US and EMEA
Not Great For
High-volume prospectors who'll blow through credits quickly — Apollo's free tier or Seamless.AI's unlimited plans work better at scale
Overview
Lusha provides verified contact and company data with real-time buying signals to help GTM teams prioritize accounts, enrich records, and keep CRM data up to date. Features include a Chrome extension for LinkedIn, a Workspace for prospecting, APIs/webhooks, and pre-built workflow plays.
SDRs, AEs, sales teams, RevOps
1-1000+
Capabilities
Key Features
- Verified B2B contact data (emails and phone numbers)
- Chrome extension for LinkedIn and web
- Lusha Workspace for prospecting and enrichment
- Real-time buying signals
- Pre-built GTM workflow plays
- API and webhooks for data enrichment
- CRM integration and sync
- 90% phone number accuracy
Benefits
- Directly reach decision-makers with verified data
- 80-90% data accuracy reduces wasted outreach
- Chrome extension makes prospecting effortless on LinkedIn
- Credit-based model means you only pay for what you use
Pros & Cons
Pros
- +Excellent phone number accuracy (~90%)
- +Strong compliance (GDPR, CCPA, SOC 2, ISO 31700)
- +Free tier with 70 credits/mo
- +Simple and intuitive Chrome extension
- +Strong CRM integrations
Cons
- -Phone numbers cost 10x more credits than emails
- -Custom pricing lacks transparency beyond free tier
- -Credit-based model can get expensive at scale
- -Not as large a database as ZoomInfo
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | $0 | 70 credits/mo | Basic prospecting, Chrome extension, CRM integrations |
| Pro | Custom | Custom credits | Everything in Free, Advanced search, Buying signals, Bulk enrichment |
| Premium | Custom | Custom credits | Everything in Pro, Advanced analytics, API access |
| Scale | Custom | Custom credits, 5+ users | Everything in Premium, Unlimited contacts display, Intent data, Dedicated support |
Lusha starts at $36/user/mo for 480 credits. Apollo gives 10K free credits. ZoomInfo is $15K+/year. Kaspr has a free tier. Lusha sits in the middle — better data quality than Apollo, more affordable than ZoomInfo, but the credit limits can frustrate high-volume prospectors.
The Reddit Pulse
Community Pros
- +Large B2B database (44M+ SMB profiles)
- +Good intent data and automated lead scoring
- +Competitive pricing compared to ZoomInfo
- +Easy-to-use interface and quick enrichment
Community Cons
- -Free plan very limited in credits
- -Data accuracy inconsistent - some report outdated contacts
- -GDPR concerns raised by some European users
- -Chrome extension can be intrusive
Reddit Questions
- ? How does Lusha's data accuracy compare to Apollo and ZoomInfo?
- ? Is Lusha worth it for European B2B prospecting?
- ? Lusha vs Kaspr vs LeadIQ - which has better phone numbers?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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