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Apollo
AI Sales Platform — Outbound, Inbound & Automation
VS
Lusha
Verified B2B Data and Buying Signals for GTM Teams
The Economics
Pricing Model
freemium
Credit-based + subscription tiers
Starting Price
$49/user/mo
Free (70 credits/mo)
Price per Seat
$49-119/user/mo
Custom (Scale plans)
Cost at Scale
10 seats ≈ $490-1,190/mo
Custom — scales with credits consumed
Free Trial
Yes
Yes
The GTM Utility
Category
Data Providers
Data Providers
Workflow Stage
Prospect → Enrich → Sequence → Deliver → Engage → Analyze
Data Enrichment / Prospecting
Key Features
- • 275M+ B2B contacts database
- • Advanced lead filtering
- • Email sequencing with A/B testing
- • Chrome extension
- • Buying intent signals
- • AI-assisted email writing
- • Phone dialer
- • CRM integration
- • Pipeline management
- • Analytics & reporting
- • Verified B2B contact data (emails and phone numbers)
- • Chrome extension for LinkedIn and web
- • Lusha Workspace for prospecting and enrichment
- • Real-time buying signals
- • Pre-built GTM workflow plays
- • API and webhooks for data enrichment
- • CRM integration and sync
- • 90% phone number accuracy
Platforms
Web, Chrome Extension
WebChrome Extension
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — Chrome extension and simple workspace UI
The AI Edge
AI Features
AI-assisted email writing, buying intent detection, lead scoring, conversation intelligence
—
Market Position
Tagline
AI Sales Platform — Outbound, Inbound & Automation
Verified B2B Data and Buying Signals for GTM Teams
Best For
Any sales team needing an affordable all-in-one prospecting, sequencing, and data platform
Sales teams needing accurate phone numbers and emails for direct outreach
Not Great For
Enterprise teams needing premium-grade data accuracy (ZoomInfo may be better for that)
Teams needing bulk data at very low cost, non-sales use cases
Team Size
all sizes
1-1000+
Intelligence
Pros
- • Generous free tier with unlimited email credits
- • Massive B2B database (275M+ contacts)
- • Incredible value for money vs competitors
- • All-in-one platform reduces tool sprawl
- • Strong community and educational resources
- • Excellent phone number accuracy (~90%)
- • Strong compliance (GDPR, CCPA, SOC 2, ISO 31700)
- • Free tier with 70 credits/mo
- • Simple and intuitive Chrome extension
- • Strong CRM integrations
Cons
- • Data accuracy not as high as ZoomInfo or Cognism
- • Can be overwhelming with so many features
- • Mobile credits are limited on lower tiers
- • Email deliverability can suffer at scale
- • Support can be slow on free plans
- • Phone numbers cost 10x more credits than emails
- • Custom pricing lacks transparency beyond free tier
- • Credit-based model can get expensive at scale
- • Not as large a database as ZoomInfo
Reddit Sentiment
positive
mixed
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • SalesLoft
- • Marketo
- • Sendgrid
- • Salesforce
- • HubSpot
- • Pipedrive
- • Outreach
- • Salesloft
- • Zoho CRM
Editorial Face-off
The Case for Apollo
“Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.”
The Case for Lusha
“Lusha is one of the best B2B data providers for verified phone numbers and emails, with industry-leading compliance certifications. Ideal for sales teams doing phone-first outreach who value data accuracy over volume.”
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