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Cognism
Your No. 1 Choice in Premium Sales Intelligence
VS
Lusha
Verified B2B Data and Buying Signals for GTM Teams
The Economics
Pricing Model
enterprise-only
Credit-based + subscription tiers
Starting Price
—
Free (70 credits/mo)
Price per Seat
—
Custom (Scale plans)
Cost at Scale
Enterprise pricing — typically $25K-100K+/yr
Custom — scales with credits consumed
Free Trial
No
Yes
The GTM Utility
Category
Data Providers
Data Providers
Workflow Stage
Prospect → Enrich
Data Enrichment / Prospecting
Key Features
- • Diamond Data® phone-verified mobile numbers
- • Diamonds-on-Demand for priority verification
- • Business email data
- • Intent data (Bombora)
- • Job change signals
- • Technographic data (20K+ technologies)
- • Funding and M&A alerts
- • API enrichment
- • Batch data delivery
- • GDPR & CCPA compliant out-of-the-box
- • Verified B2B contact data (emails and phone numbers)
- • Chrome extension for LinkedIn and web
- • Lusha Workspace for prospecting and enrichment
- • Real-time buying signals
- • Pre-built GTM workflow plays
- • API and webhooks for data enrichment
- • CRM integration and sync
- • 90% phone number accuracy
Platforms
Web, Chrome Extension
WebChrome Extension
Ease of Use
Easy — clean UI with Chrome extension for LinkedIn prospecting
Easy — Chrome extension and simple workspace UI
Market Position
Tagline
Your No. 1 Choice in Premium Sales Intelligence
Verified B2B Data and Buying Signals for GTM Teams
Best For
B2B sales teams that need premium, GDPR-compliant contact data with phone-verified mobile numbers — especially strong in EMEA.
Sales teams needing accurate phone numbers and emails for direct outreach
Not Great For
Small startups on tight budgets — enterprise pricing makes it inaccessible for early-stage companies.
Teams needing bulk data at very low cost, non-sales use cases
Team Size
mid-market
1-1000+
Intelligence
Pros
- • Diamond Data® phone-verified mobiles are best-in-class
- • Strongest EMEA data coverage of any provider
- • GDPR-compliant by design
- • Intent data and job change signals included
- • Professional services for custom integrations
- • Excellent phone number accuracy (~90%)
- • Strong compliance (GDPR, CCPA, SOC 2, ISO 31700)
- • Free tier with 70 credits/mo
- • Simple and intuitive Chrome extension
- • Strong CRM integrations
Cons
- • No transparent pricing — requires sales call
- • Expensive for small teams
- • Not as strong in APAC/LATAM as NA/EMEA
- • Can't easily test before committing
- • Export limits on lower tier
- • Phone numbers cost 10x more credits than emails
- • Custom pricing lacks transparency beyond free tier
- • Credit-based model can get expensive at scale
- • Not as large a database as ZoomInfo
Reddit Sentiment
mixed
mixed
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • Salesloft
- • Microsoft Dynamics
- • Salesforce
- • HubSpot
- • Pipedrive
- • Outreach
- • Salesloft
- • Zoho CRM
Editorial Face-off
The Case for Cognism
“Cognism is the premium choice for B2B data, especially for teams selling into EMEA where GDPR compliance is critical. The Diamond Data® phone-verified mobiles are a genuine differentiator for cold calling. Worth the investment for mid-market and enterprise teams.”
The Case for Lusha
“Lusha is one of the best B2B data providers for verified phone numbers and emails, with industry-leading compliance certifications. Ideal for sales teams doing phone-first outreach who value data accuracy over volume.”
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