Cognism
The European data champion with phone-verified mobile numbers — the ZoomInfo alternative that actually knows GDPR exists
Visit WebsiteGTM Pipeline Position
The Verdict
“Cognism is the premium choice for B2B data, especially for teams selling into EMEA where GDPR compliance is critical. The Diamond Data® phone-verified mobiles are a genuine differentiator for cold calling. Worth the investment for mid-market and enterprise teams.”
Best For
B2B sales teams targeting European markets who need GDPR-compliant data with phone-verified mobile numbers
Not Great For
US-only teams or budget-conscious startups — the European data premium isn't worth it if you're only prospecting domestically
Overview
Cognism is a premium B2B sales intelligence platform providing verified contact data (including phone-verified mobile numbers via Diamond Data®), intent signals, and Data-as-a-Service capabilities. It delivers GDPR-compliant B2B data through APIs, CRM integrations, or batch deliveries.
B2B sales teams, SDR/BDR teams, revenue operations
mid-market
Capabilities
Key Features
- Diamond Data® phone-verified mobile numbers
- Diamonds-on-Demand for priority verification
- Business email data
- Intent data (Bombora)
- Job change signals
- Technographic data (20K+ technologies)
- Funding and M&A alerts
- API enrichment
- Batch data delivery
- GDPR & CCPA compliant out-of-the-box
Benefits
- 40%+ of outbound pipeline from Cognism prospecting (customer stat)
- Phone-verified mobiles dramatically increase connect rates
- GDPR-compliant by design — sell anywhere in the world
- Signal data helps prioritize accounts at the right moment
Pros & Cons
Pros
- +Diamond Data® phone-verified mobiles are best-in-class
- +Strongest EMEA data coverage of any provider
- +GDPR-compliant by design
- +Intent data and job change signals included
- +Professional services for custom integrations
Cons
- -No transparent pricing — requires sales call
- -Expensive for small teams
- -Not as strong in APAC/LATAM as NA/EMEA
- -Can't easily test before committing
- -Export limits on lower tier
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Grow | Custom quote | 3 lists, 250 contacts/list | Business emails, Mobile numbers, Verified mobile numbers, Company intelligence, Seat-based access, CRM integrations, Live chat support |
| Elevate | Custom quote | 10 lists, 500 contacts/list | All Grow features, Job changes, Funding signals, Company hiring signals, M&A signals, Intent data (12 topics), Technographics (12 techs) |
Cognism is typically $15K-50K+/year — enterprise pricing. ZoomInfo is $15K-100K+/year. Apollo is $49/user/mo. Lusha is $36/user/mo. Kaspr has a free tier. If you're selling into Europe and need GDPR-compliant data with verified mobiles, Cognism justifies the premium. For US-only, Apollo or ZoomInfo are better value.
The Reddit Pulse
Community Pros
- +Strong European/EMEA data
- +GDPR compliant
- +Diamond verified phone numbers
- +Good intent data
Community Cons
- -US data weaker than ZoomInfo
- -Diamond verify reportedly degrading
- -Fewer direct numbers recently
- -Expensive
Reddit Questions
- ? Is Cognism good for US market?
- ? Cognism vs ZoomInfo?
- ? Has Cognism diamond verify stopped working?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
Don't practice on live leads.
Role-play Cognism scenarios, test your outbound messaging, and refine your pitch in a safe environment.
Try SalesDojo for Free