Lemlist
The multichannel cold outreach tool that actually does email, LinkedIn, and calls well — more expensive than Instantly, but you get what you pay for
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The Verdict
“Lemlist is one of the best multichannel outbound platforms combining lead sourcing, enrichment, sequencing, and deliverability in one tool. Ideal for sales teams doing high-volume personalized outreach.”
Best For
Sales teams doing true multichannel outreach (email + LinkedIn + calls) who want one platform instead of stitching together Instantly + Expandi + a dialer
Not Great For
Teams that only do cold email — you're paying a 5x premium over Instantly for features you won't use
Overview
Lemlist is a sales engagement platform for automating personalized outreach across email, LinkedIn, WhatsApp, and calls. It includes a 450M+ lead database, waterfall enrichment for emails and phone numbers, AI-powered personalization, built-in email warm-up (lemwarm), and multichannel sequences — all from one platform.
SDRs, Sales teams, Founders doing outbound
1-200
Capabilities
Key Features
- 450M+ lead database
- Waterfall enrichment (email + phone)
- Multichannel sequences (email, LinkedIn, WhatsApp, calls)
- AI-powered personalization
- Built-in email warm-up (lemwarm)
- Inbox rotation
- Custom text, images, and landing pages
- Unified multichannel inbox
- SOC 2 Type II certified
Benefits
- All-in-one prospecting: find leads, enrich, and reach out
- Stay out of spam with built-in deliverability tools
- Personalize at scale without sounding robotic
- Run multi-channel campaigns from one platform
Pros & Cons
Pros
- +Built-in 450M+ lead database with waterfall enrichment
- +Excellent deliverability tools (lemwarm included free)
- +True multichannel: email + LinkedIn + WhatsApp + calls
- +SOC 2 Type II certified
- +Bootstrapped success story — founder-friendly culture
Cons
- -Per-seat pricing adds up for larger teams
- -LinkedIn automation requires LinkedIn profile connection
- -No free plan (only 14-day trial)
- -Can be overwhelming with features for simple use cases
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Email Pro | From $63/user/mo | — | 600M+ lead database, Email finder & verifier, Unlimited campaigns, Email follow-ups, AI variables, lemwarm included, Inbox rotation |
| Multichannel Expert | From $87/user/mo | — | Everything in Email Pro, LinkedIn profile visits/invites/messages, LinkedIn voice messages, In-app calling, Unified multichannel inbox, Custom reporting |
| Enterprise | Custom | — | Everything in Multichannel Expert, Dedicated account manager, SSO/SAML, Custom terms, Advanced API |
Lemlist starts at $59/mo PER sending profile. With 5 reps, that's $295/mo vs Instantly at $37/mo total. But Lemlist includes LinkedIn automation, built-in warmup (lemwarm), and call features. If you truly use multichannel, the premium is justified. If you just send email, use Instantly.
The Reddit Pulse
Community Pros
- +True multi-channel sequences (email + LinkedIn + calls)
- +Built-in email warmup (lemwarm)
- +Image and video personalization in emails
- +Strong deliverability features
- +Part of Lempire ecosystem (LemCalendar, etc.)
Community Cons
- -Higher price point than Instantly
- -Interface can be complex for beginners
- -LinkedIn automation features raise account safety concerns
- -Some users prefer Instantly's simpler approach for pure email
Reddit Questions
- ? Lemlist vs Instantly - which is better for cold outreach?
- ? Is Lemlist worth the higher price vs Instantly?
- ? Lemlist multichannel sequences - do LinkedIn steps actually work?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
Don't practice on live leads.
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