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The GTM Stack
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Lemlist

Lemlist

Prospecting tool to automate multichannel outreach & get replies

VS

Salesloft

The Leading AI Revenue Orchestration Platform

Salesloft

The Economics

Pricing Model
Per-seat subscription
Per user / month (custom quotes)
Starting Price
$63/user/mo (Email Pro, annual)
Contact sales (~$75-125/user/month estimated)
Price per Seat
$63-87/user/mo
Custom
Cost at Scale
$87/user/mo x team size
Enterprise deals typically $100-150/user/mo with annual contracts
Free Trial
Yes
No

The GTM Utility

Category
Outbound Sequencing
Sales Engagement
Workflow Stage
Outbound Sequencing
Outreach / Deal Management / Analytics
Key Features
  • 450M+ lead database
  • Waterfall enrichment (email + phone)
  • Multichannel sequences (email, LinkedIn, WhatsApp, calls)
  • AI-powered personalization
  • Built-in email warm-up (lemwarm)
  • Inbox rotation
  • Custom text, images, and landing pages
  • Unified multichannel inbox
  • SOC 2 Type II certified
  • Cadence/sequence automation
  • Drift AI chat agents
  • Conversation intelligence
  • Deal management
  • Revenue forecasting
  • Rhythm AI prioritization
  • Dialer
  • Analytics & reporting
  • CRM integration
Platforms
WebChrome Extension
WebMobile (iOS/Android)Chrome Extension
Ease of Use
Easy — intuitive UI, quick campaign setup
Moderate — enterprise tool with rich feature set

The AI Edge

AI Features
AI variables for personalization, AI voice messages on LinkedIn
Drift AI chat agents, Rhythm AI action prioritization, conversation intelligence AI, AI email writing

Market Position

Tagline
Prospecting tool to automate multichannel outreach & get replies
The Leading AI Revenue Orchestration Platform
Best For
Sales teams running multichannel outbound at scale with built-in deliverability
Enterprise sales organizations wanting a unified revenue orchestration platform
Not Great For
Enterprise teams needing deep CRM workflow automation, inbound-only teams
Small startups or teams under 10 — too expensive and complex
Team Size
1-200
Mid-Market - Enterprise (50-10,000+)

Intelligence

Pros
  • Built-in 450M+ lead database with waterfall enrichment
  • Excellent deliverability tools (lemwarm included free)
  • True multichannel: email + LinkedIn + WhatsApp + calls
  • SOC 2 Type II certified
  • Bootstrapped success story — founder-friendly culture
  • Most complete revenue orchestration platform
  • Drift acquisition adds powerful AI chat
  • Strong conversation intelligence
  • Excellent enterprise security and compliance
  • Fast results reported (day 1)
Cons
  • Per-seat pricing adds up for larger teams
  • LinkedIn automation requires LinkedIn profile connection
  • No free plan (only 14-day trial)
  • Can be overwhelming with features for simple use cases
  • Expensive for SMBs
  • No transparent pricing
  • Can be complex to implement fully
  • Lock-in risk with all-in-one platform
Reddit Sentiment
positive
mixed_positive
Integrations
  • HubSpot
  • Salesforce
  • Pipedrive
  • Aircall
  • Ringover
  • Claap
  • Zapier
  • Make
  • n8n
  • Clay
  • Salesforce
  • HubSpot
  • Microsoft Dynamics
  • Slack
  • LinkedIn Sales Navigator
  • Zoom
  • Teams

Editorial Face-off

The Case for Lemlist

Lemlist is one of the best multichannel outbound platforms combining lead sourcing, enrichment, sequencing, and deliverability in one tool. Ideal for sales teams doing high-volume personalized outreach.

The Case for Salesloft

Salesloft is the gold standard for enterprise sales engagement and revenue orchestration. With the Drift acquisition, it now covers the full buyer journey from website chat to closed deal. Best for mid-market and enterprise teams with budget.

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