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Apollo
AI Sales Platform — Outbound, Inbound & Automation
VS
Lemlist
Prospecting tool to automate multichannel outreach & get replies
The Economics
Pricing Model
freemium
Per-seat subscription
Starting Price
$49/user/mo
$63/user/mo (Email Pro, annual)
Price per Seat
$49-119/user/mo
$63-87/user/mo
Cost at Scale
10 seats ≈ $490-1,190/mo
$87/user/mo x team size
Free Trial
Yes
Yes
The GTM Utility
Category
Data Providers
Outbound Sequencing
Workflow Stage
Prospect → Enrich → Sequence → Deliver → Engage → Analyze
Outbound Sequencing
Key Features
- • 275M+ B2B contacts database
- • Advanced lead filtering
- • Email sequencing with A/B testing
- • Chrome extension
- • Buying intent signals
- • AI-assisted email writing
- • Phone dialer
- • CRM integration
- • Pipeline management
- • Analytics & reporting
- • 450M+ lead database
- • Waterfall enrichment (email + phone)
- • Multichannel sequences (email, LinkedIn, WhatsApp, calls)
- • AI-powered personalization
- • Built-in email warm-up (lemwarm)
- • Inbox rotation
- • Custom text, images, and landing pages
- • Unified multichannel inbox
- • SOC 2 Type II certified
Platforms
Web, Chrome Extension
WebChrome Extension
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — intuitive UI, quick campaign setup
The AI Edge
AI Features
AI-assisted email writing, buying intent detection, lead scoring, conversation intelligence
AI variables for personalization, AI voice messages on LinkedIn
Market Position
Tagline
AI Sales Platform — Outbound, Inbound & Automation
Prospecting tool to automate multichannel outreach & get replies
Best For
Any sales team needing an affordable all-in-one prospecting, sequencing, and data platform
Sales teams running multichannel outbound at scale with built-in deliverability
Not Great For
Enterprise teams needing premium-grade data accuracy (ZoomInfo may be better for that)
Enterprise teams needing deep CRM workflow automation, inbound-only teams
Team Size
all sizes
1-200
Intelligence
Pros
- • Generous free tier with unlimited email credits
- • Massive B2B database (275M+ contacts)
- • Incredible value for money vs competitors
- • All-in-one platform reduces tool sprawl
- • Strong community and educational resources
- • Built-in 450M+ lead database with waterfall enrichment
- • Excellent deliverability tools (lemwarm included free)
- • True multichannel: email + LinkedIn + WhatsApp + calls
- • SOC 2 Type II certified
- • Bootstrapped success story — founder-friendly culture
Cons
- • Data accuracy not as high as ZoomInfo or Cognism
- • Can be overwhelming with so many features
- • Mobile credits are limited on lower tiers
- • Email deliverability can suffer at scale
- • Support can be slow on free plans
- • Per-seat pricing adds up for larger teams
- • LinkedIn automation requires LinkedIn profile connection
- • No free plan (only 14-day trial)
- • Can be overwhelming with features for simple use cases
Reddit Sentiment
positive
positive
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • SalesLoft
- • Marketo
- • Sendgrid
- • HubSpot
- • Salesforce
- • Pipedrive
- • Aircall
- • Ringover
- • Claap
- • Zapier
- • Make
- • n8n
- • Clay
Editorial Face-off
The Case for Apollo
“Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.”
The Case for Lemlist
“Lemlist is one of the best multichannel outbound platforms combining lead sourcing, enrichment, sequencing, and deliverability in one tool. Ideal for sales teams doing high-volume personalized outreach.”
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