InsideSales
The sales acceleration pioneer that rebranded too many times and lost mindshare — still powerful AI-driven cadence management under the hood
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The Verdict
“InsideSales Playbooks is a mature enterprise sales engagement platform with strong AI prioritization. It's best for large sales teams on Salesforce or Microsoft, though newer tools like Outreach and Salesloft have taken much of its market share.”
Best For
Enterprise sales teams already invested in InsideSales who have working predictive cadence workflows they don't want to migrate
Not Great For
New buyers — if you're starting fresh, Outreach or Salesloft are objectively better choices with active development and community
Overview
InsideSales (formerly XANT) offers Playbooks™, an enterprise sales engagement platform that helps reps prioritize the right accounts, automate outreach cadences, and gain visibility into team performance. It uses AI-powered buyer intelligence and neuralytics to recommend who to contact, when, and how.
Enterprise sales teamsSales leadersSales ops
50-5000+
Capabilities
Key Features
- Playbooks™ sales engagement platform
- AI-powered cadence automation
- Account prioritization and scoring
- Neuralytics (best time/channel recommendations)
- Sales dialer
- Shared records and buyer intelligence
- Reporting and scorecards
- Salesforce, Microsoft, SAP integrations
Benefits
- AI recommends who to contact and when for best results
- Reps focus on selling, not data entry
- Leadership gets visibility into remote team performance
- Collective data from billions of revenue interactions
Pros & Cons
Pros
- +Deep Salesforce and Microsoft integration
- +AI-powered prioritization is genuinely useful
- +Large collective data set for recommendations
- +Enterprise-grade features
Cons
- -No transparent pricing
- -Complex setup and implementation
- -Brand has been through multiple transitions (XANT → InsideSales)
- -Less modern UX than newer competitors
Outbound Use Cases
Financials & Scale
InsideSales (now under Aurea) pricing is enterprise-custom. Outreach is $100+/user/mo. Salesloft is similar. Reply.io is $49-89/user/mo. The brand confusion from multiple rebrandings (InsideSales → XANT → Aurea) makes evaluation harder than it should be.
The Reddit Pulse
Community Pros
- +Pioneer in sales acceleration and predictive analytics
- +Strong AI-driven cadence and prioritization features
- +Now part of Aurea Software - enterprise backing
Community Cons
- -Rebranded multiple times (InsideSales → XANT → back to InsideSales/Aurea)
- -Lost mindshare to newer competitors like Outreach and SalesLoft
- -Minimal current Reddit discussion suggests declining relevance
- -Legacy platform feel compared to modern alternatives
Reddit Questions
- ? How does XANT/InsideSales compare to modern sales engagement platforms?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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