Brand24
The social listening tool that actually shows you what people are saying about your brand — and your competitors
Visit WebsiteGTM Pipeline Position
The Verdict
“Brand24 is one of the most established and comprehensive social listening tools available, especially at its price point. The AI features are genuinely useful for cutting through noise. Ideal for marketing and PR teams, but not a direct GTM sales tool.”
Best For
Marketing and PR teams who need to monitor brand mentions, track sentiment, and catch emerging conversations in real-time
Not Great For
Pure sales teams — social listening is a marketing/PR function, not a prospecting tool
Overview
Brand24 is an AI-powered social listening and media monitoring tool that tracks mentions of brands, products, and keywords across social media, news, blogs, videos, forums, podcasts, and reviews. It provides sentiment analysis, reach tracking, and competitive intelligence.
Marketing teams, PR professionals, brand managers, agencies
all sizes
Capabilities
Key Features
- Real-time mention monitoring across 25M+ sources
- AI sentiment analysis (108 languages)
- Hashtag tracking
- Influencer identification
- Presence Score
- Storm alerts
- Automated reporting (PDF, Excel, PowerPoint)
- Context of discussion (word cloud)
- Geo analysis
- Competitor comparison
Benefits
- Never miss critical brand mentions across the web
- Understand public sentiment about your brand in real-time
- Identify and engage influential voices in your industry
- Benchmark against competitors with hard data
- Save time with automated AI-powered insights
Pros & Cons
Pros
- +Monitors 25M+ sources including podcasts and reviews
- +Strong AI sentiment analysis across 108 languages
- +10+ years of experience and refinement
- +Affordable entry price for social listening
- +Real-time storm alerts for PR crises
Cons
- -Not a sales/outbound tool — purely monitoring
- -API access costs extra ($99)
- -LinkedIn monitoring can be limited
- -Lower-tier plans have restrictive mention limits
- -No built-in CRM integration
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Individual | $149/mo ($199 monthly) | 3 keywords, 2K mentions/mo | Unlimited users, AI Sentiment Analysis, AI Brand Assistant |
| Team | $249/mo ($299 monthly) | 7 keywords, 10K mentions/mo | All Individual features, AI Topics for 2 projects, AI Insights for 2 projects |
| Pro | $299/mo ($399 monthly) | 12 keywords, 40K mentions/mo | Priority support, AI Insights for 2 projects, AI Topics for 2 projects |
| Business | $499/mo ($599 monthly) | 25 keywords, 100K mentions/mo | Client Success Lead, Advanced Reports, Unlimited AI Topics |
| Enterprise | from $1,499/mo | Custom keywords & mentions | Dedicated consulting, Unlimited AI Insights, All features |
Brand24 starts at $79/mo for individual use. Mention is comparable at $49-179/mo. Meltwater is enterprise-priced at $6K+/year. BrandMentions is ~$79/mo. For most GTM teams, Brand24 or Mention are sufficient — don't pay Meltwater prices unless you need global media monitoring at scale.
The Reddit Pulse
Community Pros
- +Recognized as a top social listening tool
- +Part of the standard consideration set for brand monitoring
Community Cons
- -May not be strong for trend/topic monitoring vs established brand monitoring
- -Users looking for alternatives suggest it doesn't fully meet influencer tracking needs
- -Limited organic Reddit reviews
Reddit Questions
- ? What are the best social listening tools for startups?
- ? Can Brand24 track influencer trends on TikTok and Instagram?
- ? How does Brand24 compare to Awario and Keyhole?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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