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Brand24
#1 AI Social Listening Tool
VS
Mention
Social listening & Media Monitoring tool
The Economics
Pricing Model
paid
Subscription (single Company plan)
Starting Price
$149/mo
$599/mo
Cost at Scale
$499-1,499/mo for business/enterprise
$599/mo (single plan)
Free Trial
Yes
No
The GTM Utility
Category
Analytics & Revenue Intelligence
Analytics & Revenue Intelligence
Workflow Stage
Analyze
Market Intelligence / Brand Monitoring
Key Features
- • Real-time mention monitoring across 25M+ sources
- • AI sentiment analysis (108 languages)
- • Hashtag tracking
- • Influencer identification
- • Presence Score
- • Storm alerts
- • Automated reporting (PDF, Excel, PowerPoint)
- • Context of discussion (word cloud)
- • Geo analysis
- • Competitor comparison
- • Real-time monitoring across 1B+ sources
- • Social media monitoring (Facebook, Instagram, X, Reddit, TikTok, YouTube, Pinterest)
- • Web monitoring (news, blogs, forums)
- • Review monitoring (75+ sites including Google, Trustpilot, Amazon)
- • Advanced Boolean search
- • Sentiment analysis
- • Competitor benchmarking
- • Custom reporting and dashboards
- • Share of voice analytics
- • Influence scoring
Platforms
Web, iOS, Android
Web
Ease of Use
Easy — set up keywords and start monitoring instantly
Easy — intuitive query building and dashboards
The AI Edge
AI Features
AI sentiment analysis, AI Brand Assistant, AI event detection, AI topic analysis, AI insights, Smart Context Search
—
Market Position
Tagline
#1 AI Social Listening Tool
Social listening & Media Monitoring tool
Best For
Comprehensive social listening and brand monitoring with AI-powered insights across 25M+ online sources.
Marketing and PR teams needing affordable, comprehensive media monitoring and social listening
Not Great For
Teams looking for outbound sales tools — Brand24 is monitoring/analytics focused, not prospecting.
Sales-focused teams, very small businesses, teams needing social publishing (deprecated)
Team Size
all sizes
10-1000
Intelligence
Pros
- • Monitors 25M+ sources including podcasts and reviews
- • Strong AI sentiment analysis across 108 languages
- • 10+ years of experience and refinement
- • Affordable entry price for social listening
- • Real-time storm alerts for PR crises
- • 1B+ sources monitored in real-time
- • Review monitoring across 75+ sites
- • Good value vs enterprise competitors like Meltwater
- • Advanced Boolean search for precise monitoring
- • Dedicated account manager included
Cons
- • Not a sales/outbound tool — purely monitoring
- • API access costs extra ($99)
- • LinkedIn monitoring can be limited
- • Lower-tier plans have restrictive mention limits
- • No built-in CRM integration
- • Only one plan ($599/mo) — no lower tiers
- • Publishing/responding features deprecated (use Agorapulse)
- • Not a sales or GTM tool
- • Less feature-rich than enterprise competitors
Reddit Sentiment
mixed
mixed
Integrations
- • Slack
- • Microsoft Teams
- • Slack
- • Zapier
- • Agorapulse
Editorial Face-off
The Case for Brand24
“Brand24 is one of the most established and comprehensive social listening tools available, especially at its price point. The AI features are genuinely useful for cutting through noise. Ideal for marketing and PR teams, but not a direct GTM sales tool.”
The Case for Mention
“Mention is a solid, mid-market media monitoring and social listening tool with excellent value for money. Best for marketing and PR teams that don't need enterprise-level pricing from Meltwater or Brandwatch.”
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