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Brand24
#1 AI Social Listening Tool
VS
BrandMentions
Unlock AI Brand Insights for Growing Companies
The Economics
Pricing Model
paid
paid
Starting Price
$149/mo
—
Cost at Scale
$499-1,499/mo for business/enterprise
—
Free Trial
Yes
Yes
The GTM Utility
Category
Analytics & Revenue Intelligence
Analytics & Revenue Intelligence
Workflow Stage
Analyze
Analyze
Key Features
- • Real-time mention monitoring across 25M+ sources
- • AI sentiment analysis (108 languages)
- • Hashtag tracking
- • Influencer identification
- • Presence Score
- • Storm alerts
- • Automated reporting (PDF, Excel, PowerPoint)
- • Context of discussion (word cloud)
- • Geo analysis
- • Competitor comparison
- • Real-time brand mention monitoring
- • Multi-source monitoring (web + social)
- • Sentiment analysis
- • Competitor analysis
- • Email alerts for new mentions
- • New link notifications
- • Influencer discovery
- • Quick brand research
Platforms
Web, iOS, Android
Web
Ease of Use
Easy — set up keywords and start monitoring instantly
Easy — simple keyword setup and monitoring
The AI Edge
AI Features
AI sentiment analysis, AI Brand Assistant, AI event detection, AI topic analysis, AI insights, Smart Context Search
AI-powered sentiment analysis, AI brand insights
Market Position
Tagline
#1 AI Social Listening Tool
Unlock AI Brand Insights for Growing Companies
Best For
Comprehensive social listening and brand monitoring with AI-powered insights across 25M+ online sources.
Affordable brand monitoring and social listening for growing companies that need real-time mention tracking.
Not Great For
Teams looking for outbound sales tools — Brand24 is monitoring/analytics focused, not prospecting.
Enterprise teams needing deep analytics or CRM integrations — more limited than Brand24 or Brandwatch.
Team Size
all sizes
small team (2-10)
Intelligence
Pros
- • Monitors 25M+ sources including podcasts and reviews
- • Strong AI sentiment analysis across 108 languages
- • 10+ years of experience and refinement
- • Affordable entry price for social listening
- • Real-time storm alerts for PR crises
- • Faster than Google at discovering new mentions
- • Real-time alerts for new mentions and backlinks
- • Simple and easy to use
- • Comprehensive sentiment analysis
- • 9B+ mentions analyzed
Cons
- • Not a sales/outbound tool — purely monitoring
- • API access costs extra ($99)
- • LinkedIn monitoring can be limited
- • Lower-tier plans have restrictive mention limits
- • No built-in CRM integration
- • Limited pricing transparency — no public pricing page
- • Fewer integrations than competitors
- • No API documentation publicly visible
- • Less feature-rich than Brand24 at scale
Reddit Sentiment
mixed
none
Integrations
- • Slack
- • Microsoft Teams
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Editorial Face-off
The Case for Brand24
“Brand24 is one of the most established and comprehensive social listening tools available, especially at its price point. The AI features are genuinely useful for cutting through noise. Ideal for marketing and PR teams, but not a direct GTM sales tool.”
The Case for BrandMentions
“BrandMentions is a solid, easy-to-use brand monitoring tool that excels at finding mentions quickly — often faster than Google. Good for small to mid-size teams, but lacks the depth and integrations of larger competitors like Brand24 or Brandwatch.”
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