Attio
The modern CRM that treats your data like clay, not concrete — the anti-Salesforce for teams who think in relationships
Visit WebsiteGTM Pipeline Position
The Verdict
“Attio is the most exciting CRM on the market right now. Its modern, AI-native approach feels like what CRM should have always been. The free tier is genuinely useful, and the flexible data model is a game-changer. Best choice for startups and growing teams.”
Best For
Startups and VC-backed companies who want a flexible, modern CRM they won't outgrow in 18 months
Not Great For
Teams needing deep enterprise integrations, compliance features, or an established partner ecosystem
Overview
Attio is a modern AI-native CRM designed for GTM teams. It features a flexible data model, powerful automations, AI agents for prospecting and lead scoring, and built-in enrichment. It positions itself as the next-generation alternative to traditional CRMs.
Startup founders, Sales teams, RevOps, GTM teams
small team (2-10)
Capabilities
Key Features
- Flexible data model with custom objects
- AI agents for prospecting and lead scoring
- Ask Attio (AI-powered CRM queries)
- Automated workflows
- Sequences
- Call Intelligence
- Real-time contact syncing
- Automatic enrichment
- MCP server for developer integrations
- Reporting with funnels and targets
Benefits
- CRM that adapts to your business, not the other way around
- AI that actually helps you sell, not just store data
- Start free and scale to IPO
- Modern developer platform with API and MCP
Pros & Cons
Pros
- +Beautiful, modern UI that teams actually want to use
- +Generous free tier (3 seats)
- +Flexible data model fits any business
- +AI features are genuinely useful, not gimmicky
- +Strong developer platform with MCP
- +Well-funded with strong growth trajectory
Cons
- -Relatively new — less mature than Salesforce/HubSpot
- -Smaller ecosystem of integrations
- -Advanced features require Pro tier
- -May lack depth for complex enterprise needs
- -Reporting still catching up to established CRMs
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | $0 | Up to 3 seats, 50K records, 3 objects | Real-time contact syncing, Automatic data enrichment, 200 emails/mo, Basic workflows |
| Plus | $29/user/mo (annual) | No seat limits, 250K records, 5 objects | Private lists, Enhanced email sending (1,000/mo), 500 credits/user/mo |
| Pro | $69/user/mo (annual) | 1M records, 12 objects | Call Intelligence, Sequences, Advanced permissions, Priority support, 1,000 credits/user/mo |
| Enterprise | Custom | Custom records, unlimited objects | Unlimited teams, Advanced security & admin, SSO, 2,500 credits/user/mo |
Attio starts with a free tier and paid plans from $29/user/mo. HubSpot is free to start but Professional is $100/user/mo. Close is $49/user/mo. Salesforce starts at $25/user/mo but realistically costs $150+/user/mo. Attio's bet is that flexibility + modern UX justifies choosing the newcomer over the incumbents.
The Reddit Pulse
Community Pros
- +Modern, flexible CRM - 'clay, not concrete'
- +$50M Series B - strong momentum and funding
- +AI-first architecture with App SDK for custom apps
- +Built for GTM operators as builders
- +Built-in MCP server and AI code generation support
- +92 upvotes on AMA - strong community engagement
Community Cons
- -Still newer/smaller than established CRMs
- -May lack some enterprise features of Salesforce
- -Ecosystem of integrations still growing
Reddit Questions
- ? How does Attio compare to Salesforce and HubSpot CRM?
- ? Is Attio ready for AI-native workflows?
- ? Can Attio replace legacy CRMs for GTM teams?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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