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Attio
Ask more from CRM
VS
Close
The No BS CRM for small, scaling businesses
The Economics
Pricing Model
freemium
per-seat
Starting Price
$29/user/mo
$19/user/mo
Price per Seat
$29-86/user/mo
$19/user/mo
Cost at Scale
10 users Pro ≈ $690/mo
$99-139/user/mo
Free Trial
Yes
Yes
The GTM Utility
Category
CRM
CRM
Workflow Stage
Engage → Analyze → Close
Engage → Close
Key Features
- • Flexible data model with custom objects
- • AI agents for prospecting and lead scoring
- • Ask Attio (AI-powered CRM queries)
- • Automated workflows
- • Sequences
- • Call Intelligence
- • Real-time contact syncing
- • Automatic enrichment
- • MCP server for developer integrations
- • Reporting with funnels and targets
- • Built-in calling with Power Dialer and Predictive Dialer
- • Email, SMS, and calling from CRM
- • AI Notetaker for call transcription
- • AI Enrich for prospect data
- • AI Email Rewrite
- • Workflow automation
- • Meeting Notetaker (free in beta)
- • Pipeline management
- • Custom Objects and Activities
- • Call coaching (listen/whisper/barge)
Platforms
Web, iOS, Android, Gmail Extension, Chrome Extension
Web, iOS, Android
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — designed to be simple, sign up and start selling in an hour
The AI Edge
AI Features
Ask Attio for natural language CRM queries, AI agents for prospecting/lead scoring, auto-labeling, auto-summaries, communication intelligence
AI Notetaker for call transcription/summaries, AI Enrich for lead data, AI Lead Summaries, AI Email Rewrite
Market Position
Tagline
Ask more from CRM
The No BS CRM for small, scaling businesses
Best For
Startups and growing teams wanting a modern, flexible CRM with AI that actually helps them sell
Small sales teams that want a CRM with built-in calling, email, and SMS — everything needed to sell without extra tools.
Not Great For
Large enterprises with complex, legacy CRM requirements or heavy Salesforce dependencies
Enterprise teams needing deep customization, marketing automation, or complex reporting.
Team Size
small team (2-10)
small team (2-10)
Intelligence
Pros
- • Beautiful, modern UI that teams actually want to use
- • Generous free tier (3 seats)
- • Flexible data model fits any business
- • AI features are genuinely useful, not gimmicky
- • Strong developer platform with MCP
- • Well-funded with strong growth trajectory
- • Built-in calling, email, and SMS — truly all-in-one for small teams
- • 50% faster than competing CRMs
- • Power and Predictive Dialer included
- • AI features (notetaker, enrichment, email rewrite) are genuinely useful
- • 14-day free trial, no contracts
Cons
- • Relatively new — less mature than Salesforce/HubSpot
- • Smaller ecosystem of integrations
- • Advanced features require Pro tier
- • May lack depth for complex enterprise needs
- • Reporting still catching up to established CRMs
- • Limited marketing automation features
- • Not suitable for large enterprise needs
- • Custom Objects only on Growth+ plans
- • Call recording retention limited on lower tiers
- • Smaller integration ecosystem than HubSpot/Salesforce
Reddit Sentiment
positive
positive
Integrations
- • Gmail
- • Outlook
- • Segment
- • Mailchimp
- • Slack
- • Outreach
- • Mixmax
- • Typeform
- • Zapier
- • Zoom
- • Segment
- • Zapier
- • Calendly
- • HubSpot
- • Mailchimp
Editorial Face-off
The Case for Attio
“Attio is the most exciting CRM on the market right now. Its modern, AI-native approach feels like what CRM should have always been. The free tier is genuinely useful, and the flexible data model is a game-changer. Best choice for startups and growing teams.”
The Case for Close
“Close is the best CRM for small sales teams that prioritize speed and simplicity. The built-in multichannel communication (call, email, SMS) is a genuine differentiator. AI features are practical and well-integrated. If you're a small team that mostly does outbound, Close should be your first CRM.”
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