Close
The no-BS CRM with built-in calling that small sales teams actually love using — simple, fast, and doesn't try to be Salesforce
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The Verdict
“Close is the best CRM for small sales teams that prioritize speed and simplicity. The built-in multichannel communication (call, email, SMS) is a genuine differentiator. AI features are practical and well-integrated. If you're a small team that mostly does outbound, Close should be your first CRM.”
Best For
SMB sales teams (5-30 reps) doing high-velocity inside sales who want calling, SMS, and email in their CRM without integrating 5 tools
Not Great For
Enterprise teams or companies that need heavy marketing automation — Close is purpose-built for sales, not marketing
Overview
Close is a CRM built specifically for small sales teams, with built-in calling, email, and SMS directly inside the CRM. It automates follow-ups, provides AI-powered features like notetaking and enrichment, and is designed to help teams sell faster without the complexity of enterprise CRMs.
Small to mid-size sales teams, startups, scaling businesses
small team (2-10)
Capabilities
Key Features
- Built-in calling with Power Dialer and Predictive Dialer
- Email, SMS, and calling from CRM
- AI Notetaker for call transcription
- AI Enrich for prospect data
- AI Email Rewrite
- Workflow automation
- Meeting Notetaker (free in beta)
- Pipeline management
- Custom Objects and Activities
- Call coaching (listen/whisper/barge)
Benefits
- 50% faster than big CRMs (Pipedrive, HubSpot, Salesforce)
- All communication channels in one tool — no context switching
- Automation handles follow-ups so reps focus on selling
- AI handles notetaking, enrichment, and email writing
Pros & Cons
Pros
- +Built-in calling, email, and SMS — truly all-in-one for small teams
- +50% faster than competing CRMs
- +Power and Predictive Dialer included
- +AI features (notetaker, enrichment, email rewrite) are genuinely useful
- +14-day free trial, no contracts
Cons
- -Limited marketing automation features
- -Not suitable for large enterprise needs
- -Custom Objects only on Growth+ plans
- -Call recording retention limited on lower tiers
- -Smaller integration ecosystem than HubSpot/Salesforce
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Base | $19/user/mo | Up to 10,000 leads, 3 email accounts | Email sync, Built-in calling, Task management, Pipeline management, Mobile app, 14-day free trial |
| Startup | $49/user/mo | Unlimited leads, 3 email accounts | All Base features, Workflows (email/SMS automation), Power Dialer, Custom Activities |
| Growth | $99/user/mo | Unlimited leads, 10 email accounts | All Startup features, Predictive Dialer, Call coaching (listen/whisper/barge), Custom Objects |
| Scale | $139/user/mo | Unlimited leads, 10 email accounts | All Growth features, Customizable roles & permissions, Lead visibility settings, Unlimited call recording retention |
Close runs $49-139/user/mo with built-in calling, SMS, and email. HubSpot is free but Professional is $100/user/mo. Pipedrive is $14-99/user/mo but you'll add a dialer. Close's value is having communication tools built in — no Aircall or Kixie add-on needed.
The Reddit Pulse
Community Pros
- +Simple and direct UI
- +Built-in calling/SMS
- +Great for small outbound teams
- +Good API
Community Cons
- -Limited marketing features
- -Not ideal once you outgrow SMB stage
- -Reporting less robust than Salesforce/HubSpot
Reddit Questions
- ? Close vs HubSpot for SMB?
- ? Is Close good for outbound-heavy teams?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
Company Intel
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