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Attio
Ask more from CRM
VS
HubSpot
Software & Tools for your Business
The Economics
Pricing Model
freemium
Freemium + tiered per hub
Starting Price
$29/user/mo
Free (CRM); $20/mo/seat (Starter)
Price per Seat
$29-86/user/mo
$20-$150/seat/mo depending on hub and tier
Cost at Scale
10 users Pro ≈ $690/mo
$890-3,600/mo for Professional/Enterprise Marketing Hub
Free Trial
Yes
Yes
The GTM Utility
Category
CRM
CRM
Workflow Stage
Engage → Analyze → Close
Close
Key Features
- • Flexible data model with custom objects
- • AI agents for prospecting and lead scoring
- • Ask Attio (AI-powered CRM queries)
- • Automated workflows
- • Sequences
- • Call Intelligence
- • Real-time contact syncing
- • Automatic enrichment
- • MCP server for developer integrations
- • Reporting with funnels and targets
- • Free CRM with contact management
- • Marketing Hub (email, automation, SEO, ads)
- • Sales Hub (sequences, deals, forecasting)
- • Service Hub (tickets, knowledge base, feedback)
- • Content Hub (CMS, blog, landing pages)
- • Operations Hub (data sync, automation)
- • AI-powered customer agent (Breeze)
- • 1,500+ app marketplace integrations
- • Custom reporting and dashboards
Platforms
Web, iOS, Android, Gmail Extension, Chrome Extension
Web appiOSAndroid
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — known for intuitive UX and excellent onboarding
The AI Edge
AI Features
Ask Attio for natural language CRM queries, AI agents for prospecting/lead scoring, auto-labeling, auto-summaries, communication intelligence
Breeze AIAI content writerPredictive lead scoringAI chatbotAI-powered customer agent
Market Position
Tagline
Ask more from CRM
Software & Tools for your Business
Best For
Startups and growing teams wanting a modern, flexible CRM with AI that actually helps them sell
SMBs and mid-market companies wanting an all-in-one CRM and marketing platform
Not Great For
Large enterprises with complex, legacy CRM requirements or heavy Salesforce dependencies
Enterprise companies needing deep customization (Salesforce territory), or teams needing only niche outbound tools
Team Size
small team (2-10)
1-5000+
Intelligence
Pros
- • Beautiful, modern UI that teams actually want to use
- • Generous free tier (3 seats)
- • Flexible data model fits any business
- • AI features are genuinely useful, not gimmicky
- • Strong developer platform with MCP
- • Well-funded with strong growth trajectory
- • Best free CRM on the market
- • Incredible ease of use and onboarding
- • Massive integration ecosystem
- • All-in-one platform for marketing + sales + service
- • HubSpot Academy is industry-leading education
Cons
- • Relatively new — less mature than Salesforce/HubSpot
- • Smaller ecosystem of integrations
- • Advanced features require Pro tier
- • May lack depth for complex enterprise needs
- • Reporting still catching up to established CRMs
- • Gets expensive fast at Professional/Enterprise tiers
- • Marketing contacts pricing model can surprise
- • Less customizable than Salesforce for complex enterprises
- • Outbound sequencing not as strong as dedicated tools
Reddit Sentiment
positive
Very positive overall. Widely considered the best CRM for SMBs and startups. Frequently praised as superior to Salesforce for usability. Massive Reddit presence across r/sales, r/marketing, r/smallbusiness. Some concerns about pricing at scale.
Integrations
- • Gmail
- • Outlook
- • Segment
- • Mailchimp
- • Slack
- • Outreach
- • Mixmax
- • Typeform
- • Zapier
- • Salesforce
- • Slack
- • Gmail
- • Outlook
- • Zapier
- • Shopify
- • WordPress
- • 1,500+ marketplace apps
Editorial Face-off
The Case for Attio
“Attio is the most exciting CRM on the market right now. Its modern, AI-native approach feels like what CRM should have always been. The free tier is genuinely useful, and the flexible data model is a game-changer. Best choice for startups and growing teams.”
The Case for HubSpot
“HubSpot is the default CRM and marketing platform for growing businesses. Its free tier is unmatched, the UX is best-in-class, and the ecosystem is massive. The main trade-off is cost at scale and depth of customization vs. Salesforce.”
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