Attention
The conversation intelligence tool that turns your best reps' habits into playbooks everyone can follow
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The Verdict
“Attention is a strong conversation intelligence platform that differentiates through its AI agent approach — automating CRM updates, coaching, and follow-ups rather than just recording calls. A compelling Gong alternative for teams that want more automation.”
Best For
Sales managers who want conversation intelligence and coaching tools without committing to Gong's enterprise pricing
Not Great For
Teams already deep in the Gong or ZoomInfo ecosystem — switching costs are high for conversation intelligence tools
Overview
Attention is an AI-native conversation intelligence platform that records sales calls, generates coaching scorecards, automates CRM updates, and creates follow-up emails. Its AI agents learn from sales data to automate busywork across the revenue workflow.
Sales leaders, VPs of Sales, AEs, SDRs, RevOps
mid-market (11-200)
Capabilities
Key Features
- Call recording & transcription in 100+ languages
- AI coaching scorecards (MEDDIC, BANT, custom)
- Automated CRM updates after every call
- AI-generated follow-up emails in <60 seconds
- 200+ software integrations
- Custom AI agent builder
- Shareable call snippets
- Real-time call coaching
Benefits
- Eliminate 50%+ of sales admin tasks
- Never manually fill out CRM again
- Get coaching scorecards automatically on every call
- Reduce forecasting margin of error to 5%
Pros & Cons
Pros
- +AI agents are genuinely useful for CRM hygiene
- +100+ language support for global teams
- +Custom agent builder for any workflow
- +Strong integrations with 200+ tools
- +Fast follow-up email generation
Cons
- -No public pricing
- -Competitive space with Gong and Chorus
- -Limited to conversation intelligence — not a prospecting tool
- -Relatively small compared to Gong
Financials & Scale
Attention positions as a more affordable alternative to Gong, which runs $15K-100K+/year depending on team size. Jiminny is comparable in the mid-tier. Fireflies starts at $18/user/mo for basic transcription. If you want real coaching insights without Gong's enterprise price tag, Attention hits the sweet spot.
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
Company Intel
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