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Attention
AI agents that learn from your best sales conversations
VS
Fireflies
The #1 AI Notetaker for Your Meetings
The Economics
Pricing Model
enterprise-only
freemium
Starting Price
—
$0 (Free) / $10/seat/month (Pro, annual)
Price per Seat
—
$10-$39/seat/month (annual)
Cost at Scale
—
$10-19/seat/month for most teams
Free Trial
No
Yes
The GTM Utility
Category
Conversation Intelligence
Conversation Intelligence
Workflow Stage
Engage → Analyze → Close
Analyze
Key Features
- • Call recording & transcription in 100+ languages
- • AI coaching scorecards (MEDDIC, BANT, custom)
- • Automated CRM updates after every call
- • AI-generated follow-up emails in <60 seconds
- • 200+ software integrations
- • Custom AI agent builder
- • Shareable call snippets
- • Real-time call coaching
- • 95% accurate transcription
- • 100+ language support
- • AI meeting summaries
- • AskFred AI assistant
- • 200+ AI apps
- • CRM auto-fill
- • Task manager & action items
- • Voice agents
- • Speaker recognition
- • Conversation intelligence
Platforms
Web
Web, iOS, Android, Chrome Extension
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — joins meetings automatically, minimal setup
The AI Edge
AI Features
AI agents that learn from sales conversations, auto-generate CRM updates, coaching scorecards, follow-up emails, and custom workflow automations
AskFred AI chatbot, AI-generated summaries, 200+ AI apps for meeting insights, voice agents
Market Position
Tagline
AI agents that learn from your best sales conversations
The #1 AI Notetaker for Your Meetings
Best For
Sales teams wanting to automate CRM updates, coaching, and follow-ups from sales conversations
Any team that has frequent meetings and wants to automatically capture, search, and analyze conversation insights.
Not Great For
Teams focused on prospecting or outbound — this is a post-meeting tool
Teams that rarely have meetings or prefer manual note-taking.
Team Size
mid-market (11-200)
all sizes
Intelligence
Pros
- • AI agents are genuinely useful for CRM hygiene
- • 100+ language support for global teams
- • Custom agent builder for any workflow
- • Strong integrations with 200+ tools
- • Fast follow-up email generation
- • Very generous free tier
- • Best-in-class transcription accuracy (95%)
- • 100+ languages supported
- • Incredible pricing at $10/seat/month
Cons
- • No public pricing
- • Competitive space with Gong and Chorus
- • Limited to conversation intelligence — not a prospecting tool
- • Relatively small compared to Gong
- • Conversation intelligence only on Business+ plans
- • AI credits are limited per plan
- • Some privacy concerns with always-on recording
- • Can be overwhelming with 200+ AI apps
Reddit Sentiment
none
Moderate awareness. Discussed in productivity and sales subreddits. Mentioned as alternative to Otter.ai for meeting transcription. Generally positive for transcription quality but privacy concerns noted.
Integrations
- • Salesforce
- • HubSpot
- • Zoom
- • Google Meet
- • Microsoft Teams
- • Outreach
- • SalesLoft
- • Slack
- • Salesforce
- • HubSpot
- • Slack
- • Notion
- • Asana
- • Trello
- • Zapier
- • Zoom
- • Google Meet
- • Microsoft Teams
Editorial Face-off
The Case for Attention
“Attention is a strong conversation intelligence platform that differentiates through its AI agent approach — automating CRM updates, coaching, and follow-ups rather than just recording calls. A compelling Gong alternative for teams that want more automation.”
The Case for Fireflies
“Fireflies.ai is the best value AI notetaker on the market, with a generous free tier and pricing that dramatically undercuts competitors like Otter.ai and Gong. The 95% accuracy and 100+ language support make it a no-brainer for any meeting-heavy team.”
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