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The GTM Stack
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Mixmax

Mixmax

The AI Sales Execution Platform

VS

Yesware

Sales Engagement Made Easy

Yesware

The Economics

Pricing Model
Per-seat subscription (modular copilots or suite)
Per seat subscription
Starting Price
$0 (Free) / $29/user/mo (individual copilot)
$0/seat/month (Free Forever)
Price per Seat
$29-105/user/mo
$15-$85/seat/month (annual billing)
Cost at Scale
$89-105/user/mo x team size
$35-$65/seat/month for teams
Free Trial
Yes
Yes

The GTM Utility

Category
Sales Engagement
Sales Engagement
Workflow Stage
Sales Engagement / Outbound Sequencing
Outreach & Engagement
Key Features
  • 3 AI Copilots (Inbox, Meeting, Engagement)
  • Email tracking (opens, clicks)
  • Multi-channel sequences with tasks
  • AI sequence builder
  • Meeting scheduling and round-robin
  • Smart compose and send
  • Salesforce and HubSpot sync
  • LinkedIn extension
  • OOO and holiday detection
  • Dialer add-on
  • Email open, link, and attachment tracking
  • Multi-touch campaign automation
  • Email templates with personalization
  • Meeting scheduler
  • Recipient engagement reports
  • Team reporting and shared resources
  • Salesforce deep integration
  • Activity auto-logging to CRM
  • Works inside Gmail and Outlook
Platforms
Web (Gmail)Chrome Extension
Gmail (Chrome Extension), Outlook (Add-in)
Ease of Use
Easy — lives in Gmail, familiar interface
Easy — 60-second install, works inside familiar email interface

The AI Edge

AI Features
AI sequence builder, smart compose, AI meeting summaries and follow-ups, inbox categorization

Market Position

Tagline
The AI Sales Execution Platform
Sales Engagement Made Easy
Best For
Gmail-centric sales teams wanting an AI-powered sales execution platform without leaving their inbox
Sales reps who live in Gmail/Outlook and want lightweight email tracking and campaigns without complex setup
Not Great For
Outlook users, teams needing heavy outbound volume, non-Gmail environments
Teams needing advanced multi-channel outbound or AI personalization; non-Salesforce CRM users (Enterprise tier is Salesforce-only)
Team Size
5-500
1-200

Intelligence

Pros
  • Works natively in Gmail — no context switching
  • Modular copilot pricing is flexible
  • Strong Salesforce integration
  • AI-powered meeting summaries and follow-ups
  • 1000+ 5-star reviews
  • Works seamlessly inside Gmail and Outlook — zero friction
  • Free Forever plan is genuinely useful
  • Very affordable for paid tiers ($15-$65/seat)
  • Deep Salesforce integration on Enterprise
  • 1.4M+ installs proves reliability
Cons
  • Gmail-only (no Outlook support)
  • Per-seat pricing can add up for larger teams
  • Less known than Outreach/Salesloft
  • Add-ons (dialer, custom branding) increase cost
  • No AI features or advanced personalization
  • Enterprise tier is Salesforce-only
  • Limited to email — no LinkedIn, phone, or multi-channel
  • Acquired by Vendasta — future direction uncertain
  • No advanced deliverability features
Reddit Sentiment
positive
mixed
Integrations
  • Salesforce
  • HubSpot
  • Slack
  • LinkedIn Sales Navigator
  • Gong
  • Dialpad
  • Zapier
  • RB2B
  • Salesforce
  • LinkedIn Sales Navigator
  • Zoom

Editorial Face-off

The Case for Mixmax

Mixmax is the best AI sales execution platform for Gmail-centric teams. Its modular copilot approach is unique and cost-effective. Not for Outlook users or teams needing massive outbound volume.

The Case for Yesware

Yesware is a lightweight, affordable sales engagement tool that excels at email tracking and campaigns within Gmail/Outlook. Its free tier and simple setup make it perfect for individual reps. However, it lacks AI features and multi-channel capabilities that modern alternatives offer.

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