Yesware
Email tracking and sales engagement for Gmail and Outlook — the reliable workhorse that's been doing this since before it was trendy
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The Verdict
“Yesware is a lightweight, affordable sales engagement tool that excels at email tracking and campaigns within Gmail/Outlook. Its free tier and simple setup make it perfect for individual reps. However, it lacks AI features and multi-channel capabilities that modern alternatives offer.”
Best For
Sales teams using both Gmail and Outlook who need email tracking, templates, and sequences with Salesforce integration
Not Great For
Gmail-only teams — Mixmax offers a better Gmail experience, and HubSpot's free tools cover basic tracking
Overview
Yesware is a sales engagement platform that works inside Gmail and Outlook, providing email tracking, multi-touch campaigns, templates, meeting scheduler, reporting, and CRM integration. It helps sales reps know who to follow up with and when, without leaving their email inbox.
Individual sales reps, sales teams, account executives
1-200
Capabilities
Key Features
- Email open, link, and attachment tracking
- Multi-touch campaign automation
- Email templates with personalization
- Meeting scheduler
- Recipient engagement reports
- Team reporting and shared resources
- Salesforce deep integration
- Activity auto-logging to CRM
- Works inside Gmail and Outlook
Benefits
- Zero learning curve — works inside your existing email inbox
- Real-time engagement notifications tell you exactly when to follow up
- Saves 4,200+ hours/month across teams on email work
- Free tier lets individual reps get started immediately
Pros & Cons
Pros
- +Works seamlessly inside Gmail and Outlook — zero friction
- +Free Forever plan is genuinely useful
- +Very affordable for paid tiers ($15-$65/seat)
- +Deep Salesforce integration on Enterprise
- +1.4M+ installs proves reliability
Cons
- -No AI features or advanced personalization
- -Enterprise tier is Salesforce-only
- -Limited to email — no LinkedIn, phone, or multi-channel
- -Acquired by Vendasta — future direction uncertain
- -No advanced deliverability features
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free Forever | $0/seat/month | Basic email tracking (24hr), 10 campaign recipients/month, 2 event types | Basic email open tracking, Basic attachment tracking, Meeting scheduler, Weekly webinar trainings, Email support |
| Pro | $15/seat/month (annual) / $19/month (monthly) | 20 campaign recipients/month | Unlimited email open/link/attachment tracking, Personal activity report, Recipient engagement report, Email and phone support |
| Premium | $35/seat/month (annual) / $45/month (monthly) | Unlimited campaigns and teams | Everything in Pro, Remove Yesware branding, Shared templates & campaigns, Team reporting, Centralized team billing, Customer success on-demand |
| Enterprise | $65/seat/month (annual) / $85/month (monthly) | Unlimited | Everything in Premium, Salesforce inbox sidebar, Salesforce email sync (sent + reply), Salesforce calendar sync, Bi-directional activity sync, Salesforce SSO, Trusted IP ranges |
Yesware starts at $15/user/mo for email tracking, $35/user/mo for team features. Mixmax is $29-69/user/mo. HubSpot Sales is free for basics. Mailtrack is free for simple tracking. Yesware's dual Gmail + Outlook support is its main differentiator — Mixmax is Gmail-only.
The Reddit Pulse
Community Pros
- +Works with both Gmail and Outlook (broader compatibility)
- +Includes templates, scheduling, and Salesforce integration
- +Recognized as a legitimate sales email tracking platform
- +Good for sales teams needing a full-featured toolkit
Community Cons
- -Described as 'a bit heavy if you just need tracking'
- -Overkill for freelancers or solo users who only want open tracking
- -Lighter alternatives like Mailtracker or Streak preferred for simple use cases
- -Feature bloat - paying for capabilities many users don't need
Reddit Questions
- ? What's the best email tracking tool for Gmail and Outlook?
- ? Is Yesware overkill if you just need open tracking?
- ? How does Yesware compare to Mailtracker and Streak?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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