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Lusha
Verified B2B Data and Buying Signals for GTM Teams
VS
UpLead
Real-time verified B2B emails, mobile numbers and intent data
The Economics
Pricing Model
Credit-based + subscription tiers
Credit-based monthly/annual subscription
Starting Price
Free (70 credits/mo)
$99/month (Essentials, 170 credits)
Price per Seat
Custom (Scale plans)
—
Cost at Scale
Custom — scales with credits consumed
$99-$199/month for individual use; custom for larger teams
Free Trial
Yes
Yes
The GTM Utility
Category
Data Providers
Data Providers
Workflow Stage
Data Enrichment / Prospecting
Prospecting & Data Enrichment
Key Features
- • Verified B2B contact data (emails and phone numbers)
- • Chrome extension for LinkedIn and web
- • Lusha Workspace for prospecting and enrichment
- • Real-time buying signals
- • Pre-built GTM workflow plays
- • API and webhooks for data enrichment
- • CRM integration and sync
- • 90% phone number accuracy
- • 180M+ B2B contact database
- • 95% data accuracy guarantee
- • Real-time email verification
- • 50+ search filters (Prospector)
- • Mobile direct dials
- • Intent data powered by Bombora
- • Technographic data
- • Data enrichment for CRM
- • Chrome extension
- • API for programmatic access
Platforms
WebChrome Extension
Web, Chrome Extension, API
Ease of Use
Easy — Chrome extension and simple workspace UI
Easy — clean interface, straightforward search and export workflow
The AI Edge
AI Features
—
AI-verified contacts ranked by freshness
Market Position
Tagline
Verified B2B Data and Buying Signals for GTM Teams
Real-time verified B2B emails, mobile numbers and intent data
Best For
Sales teams needing accurate phone numbers and emails for direct outreach
Small to mid-market teams needing accurate B2B data at a fraction of ZoomInfo's cost
Not Great For
Teams needing bulk data at very low cost, non-sales use cases
Enterprise teams needing massive data volumes or advanced intent analytics
Team Size
1-1000+
1-200
Intelligence
Pros
- • Excellent phone number accuracy (~90%)
- • Strong compliance (GDPR, CCPA, SOC 2, ISO 31700)
- • Free tier with 70 credits/mo
- • Simple and intuitive Chrome extension
- • Strong CRM integrations
- • 95% accuracy guarantee with credit refund for bounces
- • Very competitive pricing vs ZoomInfo/Cognism
- • Excellent real-time email verification
- • Clean, easy-to-use interface
- • 24/7 human support
Cons
- • Phone numbers cost 10x more credits than emails
- • Custom pricing lacks transparency beyond free tier
- • Credit-based model can get expensive at scale
- • Not as large a database as ZoomInfo
- • Smaller database than ZoomInfo (180M vs 300M+)
- • Intent data only on higher tiers
- • Limited international coverage compared to global providers
- • No built-in sequencing or outreach
Reddit Sentiment
mixed
Mentioned in B2B data provider comparison threads. Positioned as accuracy-focused alternative to ZoomInfo and Apollo. Users appreciate the 95% accuracy guarantee but note smaller database size.
Integrations
- • Salesforce
- • HubSpot
- • Pipedrive
- • Outreach
- • Salesloft
- • Zoho CRM
- • Salesforce
- • HubSpot
- • Zoho
- • Pipedrive
- • Microsoft Dynamics 365
- • Outreach
- • SalesLoft
- • Reply.io
- • Woodpecker
- • Copper
- • Lemlist
- • Close
- • Zapier
Editorial Face-off
The Case for Lusha
“Lusha is one of the best B2B data providers for verified phone numbers and emails, with industry-leading compliance certifications. Ideal for sales teams doing phone-first outreach who value data accuracy over volume.”
The Case for UpLead
“UpLead is the best budget-friendly alternative to ZoomInfo, offering strong data accuracy and real-time verification at a fraction of the cost. Ideal for SMBs and mid-market teams that prioritize data quality over sheer volume. The 95% accuracy guarantee is a standout differentiator.”
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