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Lemlist
Prospecting tool to automate multichannel outreach & get replies
VS
Zeliq
Prospecting, Enrichment & Outreach in One Platform
The Economics
Pricing Model
Per-seat subscription
Freemium + credit-based plans
Starting Price
$63/user/mo (Email Pro, annual)
Free (Basic), Starter with credits
Price per Seat
$63-87/user/mo
—
Cost at Scale
$87/user/mo x team size
$109/month for 2,500 extra credits
Free Trial
Yes
Yes
The GTM Utility
Category
Outbound Sequencing
Sales Engagement
Workflow Stage
Outbound Sequencing
Full Cycle: Prospecting → Enrichment → Outreach
Key Features
- • 450M+ lead database
- • Waterfall enrichment (email + phone)
- • Multichannel sequences (email, LinkedIn, WhatsApp, calls)
- • AI-powered personalization
- • Built-in email warm-up (lemwarm)
- • Inbox rotation
- • Custom text, images, and landing pages
- • Unified multichannel inbox
- • SOC 2 Type II certified
- • 450M+ contact database
- • Waterfall enrichment across 40+ providers
- • Multichannel sequences (email, LinkedIn, calls)
- • Built-in dialer (Aircall, Ringover integration)
- • Enrichment Hub for bulk enrichment (up to 10K contacts)
- • LinkedIn extension for prospecting
- • Team workspace with manager dashboard
- • CRM integration (bidirectional)
- • Enrichment API
- • Lead engagement scoring
Platforms
WebChrome Extension
Web, Chrome Extension (LinkedIn)
Ease of Use
Easy — intuitive UI, quick campaign setup
Easy — clean interface designed by sales teams for sales teams
The AI Edge
AI Features
AI variables for personalization, AI voice messages on LinkedIn
AI prospect scoring, lead engagement scoring
Market Position
Tagline
Prospecting tool to automate multichannel outreach & get replies
Prospecting, Enrichment & Outreach in One Platform
Best For
Sales teams running multichannel outbound at scale with built-in deliverability
Sales teams wanting an all-in-one prospecting, enrichment, and multichannel outreach platform with competitive enrichment rates
Not Great For
Enterprise teams needing deep CRM workflow automation, inbound-only teams
Solo users (Team plan requires 3+ licenses); teams needing US-phone-heavy dialing
Team Size
1-200
3-100
Intelligence
Pros
- • Built-in 450M+ lead database with waterfall enrichment
- • Excellent deliverability tools (lemwarm included free)
- • True multichannel: email + LinkedIn + WhatsApp + calls
- • SOC 2 Type II certified
- • Bootstrapped success story — founder-friendly culture
- • Waterfall enrichment across 40+ providers is best-in-class
- • Credits never expire — very user-friendly
- • All-in-one platform eliminates tool sprawl
- • Free Basic plan for individual users
- • G2 High Performer and Product Hunt Top Product
Cons
- • Per-seat pricing adds up for larger teams
- • LinkedIn automation requires LinkedIn profile connection
- • No free plan (only 14-day trial)
- • Can be overwhelming with features for simple use cases
- • Relatively new company (2023)
- • Team plan requires minimum 3 licenses
- • Smaller community than established competitors
- • LinkedIn automation maturity still developing
Reddit Sentiment
positive
low-visibility
Integrations
- • HubSpot
- • Salesforce
- • Pipedrive
- • Aircall
- • Ringover
- • Claap
- • Zapier
- • Make
- • n8n
- • Clay
- • HubSpot
- • Salesforce
- • Aircall
- • Ringover
Editorial Face-off
The Case for Lemlist
“Lemlist is one of the best multichannel outbound platforms combining lead sourcing, enrichment, sequencing, and deliverability in one tool. Ideal for sales teams doing high-volume personalized outreach.”
The Case for Zeliq
“ZELIQ is a promising all-in-one sales platform that stands out with its waterfall enrichment across 40+ providers and never-expiring credits. Ideal for sales teams wanting to consolidate prospecting, enrichment, and outreach. Still young but showing strong product-market fit.”
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