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The GTM Stack
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Lemlist

Lemlist

Prospecting tool to automate multichannel outreach & get replies

VS

Overloop

AI-powered Sales Prospecting Platform

Overloop

The Economics

Pricing Model
Per-seat subscription
Per-user subscription (tiered)
Starting Price
$63/user/mo (Email Pro, annual)
$69/user/month
Price per Seat
$63-87/user/mo
$69-$99/user/month
Cost at Scale
$87/user/mo x team size
$69-99/user/month + credit-based for data
Free Trial
Yes
Yes

The GTM Utility

Category
Outbound Sequencing
Outbound Sequencing
Workflow Stage
Outbound Sequencing
Prospecting + Outreach
Key Features
  • 450M+ lead database
  • Waterfall enrichment (email + phone)
  • Multichannel sequences (email, LinkedIn, WhatsApp, calls)
  • AI-powered personalization
  • Built-in email warm-up (lemwarm)
  • Inbox rotation
  • Custom text, images, and landing pages
  • Unified multichannel inbox
  • SOC 2 Type II certified
  • 450M+ B2B contact database
  • AI-powered campaign creation
  • AI email writing with true personalization
  • AI LinkedIn message writing
  • AI follow-up emails
  • Multi-channel sequences (email + LinkedIn)
  • Email finder & verifier
  • Chrome Extension for LinkedIn
  • Smart segments
  • Conversations inbox
Platforms
WebChrome Extension
Web, Chrome Extension
Ease of Use
Easy — intuitive UI, quick campaign setup
Easy — AI handles most of the work, minimal manual setup

The AI Edge

AI Features
AI variables for personalization, AI voice messages on LinkedIn
AI campaign builder, AI email writer analyzing prospect context, AI LinkedIn message writer, AI follow-up generation, AI list building

Market Position

Tagline
Prospecting tool to automate multichannel outreach & get replies
AI-powered Sales Prospecting Platform
Best For
Sales teams running multichannel outbound at scale with built-in deliverability
Teams wanting an all-in-one AI outbound tool with built-in data, email, and LinkedIn automation
Not Great For
Enterprise teams needing deep CRM workflow automation, inbound-only teams
Enterprise teams needing advanced CRM workflows, teams needing phone dialer capabilities
Team Size
1-200
1-50

Intelligence

Pros
  • Built-in 450M+ lead database with waterfall enrichment
  • Excellent deliverability tools (lemwarm included free)
  • True multichannel: email + LinkedIn + WhatsApp + calls
  • SOC 2 Type II certified
  • Bootstrapped success story — founder-friendly culture
  • All-in-one: data + email + LinkedIn in one platform
  • Strong AI personalization based on prospect context
  • Built-in 450M+ contact database
  • Best-in-class LinkedIn automation
  • GDPR compliant with European headquarters
Cons
  • Per-seat pricing adds up for larger teams
  • LinkedIn automation requires LinkedIn profile connection
  • No free plan (only 14-day trial)
  • Can be overwhelming with features for simple use cases
  • Credit limits may be tight for high-volume teams (250/month on Starter)
  • No phone/dialer capabilities
  • Relatively unknown compared to larger competitors
  • Enterprise pricing not transparent
Reddit Sentiment
positive
limited
Integrations
  • HubSpot
  • Salesforce
  • Pipedrive
  • Aircall
  • Ringover
  • Claap
  • Zapier
  • Make
  • n8n
  • Clay
  • Slack
  • Zapier
  • HubSpot
  • Pipedrive
  • Salesforce
  • Chrome Extension

Editorial Face-off

The Case for Lemlist

Lemlist is one of the best multichannel outbound platforms combining lead sourcing, enrichment, sequencing, and deliverability in one tool. Ideal for sales teams doing high-volume personalized outreach.

The Case for Overloop

Overloop is a strong all-in-one AI outbound platform that combines data, email, and LinkedIn automation backed by 10 years of outbound expertise. Excellent for SMBs wanting a complete prospecting solution, though credit limits and lack of calling features may limit power users.

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