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The GTM Stack
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LeadIQ

LeadIQ

The Smart B2B Prospecting Platform

VS

Lusha

Verified B2B Data and Buying Signals for GTM Teams

Lusha

The Economics

Pricing Model
Credit-based per user tiers
Credit-based + subscription tiers
Starting Price
Free (1 user, 50 credits); paid from ~$39/user/mo
Free (70 credits/mo)
Price per Seat
$39-$79/user/mo estimated
Custom (Scale plans)
Cost at Scale
Custom enterprise pricing for 500+ credits/user
Custom — scales with credits consumed
Free Trial
Yes
Yes

The GTM Utility

Category
Data Providers
Data Providers
Workflow Stage
Prospect
Data Enrichment / Prospecting
Key Features
  • Chrome Extension for LinkedIn prospecting
  • Verified email and mobile data
  • Job change tracking (champion tracking)
  • Scribe AI — personalized message writing
  • Signals (10-K filings, podcast mentions, hiring)
  • CRM enrichment
  • Webform enrichment
  • Salesforce duplicate detection
  • One-click export to CRM and sequences
  • Verified B2B contact data (emails and phone numbers)
  • Chrome extension for LinkedIn and web
  • Lusha Workspace for prospecting and enrichment
  • Real-time buying signals
  • Pre-built GTM workflow plays
  • API and webhooks for data enrichment
  • CRM integration and sync
  • 90% phone number accuracy
Platforms
Web appChrome Extension
WebChrome Extension
Ease of Use
Easy — Chrome Extension makes prospecting simple
Easy — Chrome extension and simple workspace UI

The AI Edge

AI Features
Scribe AI message writerAI account prospecting

Market Position

Tagline
The Smart B2B Prospecting Platform
Verified B2B Data and Buying Signals for GTM Teams
Best For
Sales teams prospecting on LinkedIn who need verified data pushed directly into CRM/sequences
Sales teams needing accurate phone numbers and emails for direct outreach
Not Great For
Teams needing bulk database access or intent data as primary use case
Teams needing bulk data at very low cost, non-sales use cases
Team Size
5-500
1-1000+

Intelligence

Pros
  • Excellent Chrome Extension UX
  • Champion/job change tracking is powerful
  • Scribe AI writes solid personalized messages
  • Strong Salesforce and Outreach integrations
  • Excellent phone number accuracy (~90%)
  • Strong compliance (GDPR, CCPA, SOC 2, ISO 31700)
  • Free tier with 70 credits/mo
  • Simple and intuitive Chrome extension
  • Strong CRM integrations
Cons
  • Credits can be limited for heavy prospectors
  • Pricing not fully transparent on website
  • Data accuracy can vary by region
  • Less useful without LinkedIn Sales Navigator
  • Phone numbers cost 10x more credits than emails
  • Custom pricing lacks transparency beyond free tier
  • Credit-based model can get expensive at scale
  • Not as large a database as ZoomInfo
Reddit Sentiment
positive
mixed
Integrations
  • Salesforce
  • HubSpot
  • Outreach
  • Salesloft
  • Gong
  • LinkedIn Sales Navigator
  • Salesforce
  • HubSpot
  • Pipedrive
  • Outreach
  • Salesloft
  • Zoho CRM

Editorial Face-off

The Case for LeadIQ

LeadIQ is a top-tier prospecting tool for SDR teams that live in LinkedIn. Its Chrome Extension, champion tracking, and AI messaging make it a productivity multiplier, though credits can limit heavy users.

The Case for Lusha

Lusha is one of the best B2B data providers for verified phone numbers and emails, with industry-leading compliance certifications. Ideal for sales teams doing phone-first outreach who value data accuracy over volume.

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