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Leadfeeder
B2B Lead Generation Software
VS
MergedAnalytics
Uncovering Useful B2B Engagement Intelligence
The Economics
Pricing Model
Usage-based (companies identified per month)
Custom (contact for pricing)
Starting Price
€99/mo (up to 50 companies)
Custom (free trial available)
Cost at Scale
€509-1199/mo for 3000-40000 companies
—
Free Trial
Yes
Yes
The GTM Utility
Category
Intent & Signals
Analytics & Revenue Intelligence
Workflow Stage
Lead Generation
Analytics / Lead Intelligence
Key Features
- • Website visitor identification
- • 50+ behavioral and firmographic filters
- • Automatic lead scoring
- • Decision-maker contact database
- • Two-way CRM integrations
- • ISP and bot traffic filtering
- • Custom segmentation feeds
- • Website form tracking
- • Video & download tracking
- • Zapier integration (5000+ apps)
- • Merged analytics from social, email, and website
- • B2B engagement intelligence
- • Prospect behavior tracking
- • White-label version for agencies
- • Actionable insights for early engagement
- • Industry-specific solutions (AEC, financial services, SaaS)
Platforms
Web
Web
Ease of Use
Easy — install tracking script and start seeing visitors
Moderate — requires setup and integration
Market Position
Tagline
B2B Lead Generation Software
Uncovering Useful B2B Engagement Intelligence
Best For
B2B companies wanting to identify and prioritize website visitors for outbound sales
B2B companies wanting unified engagement intelligence across social, email, and web
Not Great For
B2C companies, very small websites with minimal traffic
Large enterprises needing enterprise-grade analytics, B2C companies
Team Size
SMB to Enterprise
5-100
Intelligence
Pros
- • Generous free tier for testing
- • Excellent CRM integrations (two-way, native)
- • Strong filtering to remove ISPs and bots
- • Transparent, usage-based pricing
- • Part of Dealfront — strong data quality since 2012
- • Unique multi-channel engagement merging concept
- • White-label for agencies
- • Industry-specific solutions
- • Free trial available
Cons
- • Pricing can get expensive at scale (€1199/mo for 40K companies)
- • Contact credits are limited on base plan
- • Remote workers can still be hard to identify accurately
- • Very small company — limited resources
- • No transparent pricing
- • Limited integrations mentioned
- • Basic website — unclear feature depth
Reddit Sentiment
neutral_to_positive
none
Integrations
- • Salesforce
- • HubSpot
- • Pipedrive
- • Zoho CRM
- • Microsoft Dynamics
- • Slack
- • Zapier
- • Google Analytics
- • Mailchimp
- • ActiveCampaign
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Editorial Face-off
The Case for Leadfeeder
“Leadfeeder is one of the most established website visitor identification tools with transparent pricing and excellent CRM integrations. Great for B2B teams wanting to convert anonymous traffic into qualified pipeline.”
The Case for MergedAnalytics
“MergedAnalytics is a niche B2B engagement intelligence tool that merges social, email, and website analytics. Interesting concept but limited scale and transparency compared to larger competitors.”
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