Leadfeeder
Now called Dealfront — the OG website visitor identification tool that launched a category and then merged with Echobot
Visit WebsiteGTM Pipeline Position
The Verdict
“Leadfeeder is one of the most established website visitor identification tools with transparent pricing and excellent CRM integrations. Great for B2B teams wanting to convert anonymous traffic into qualified pipeline.”
Best For
B2B marketing teams who want to identify companies visiting their website and route them to sales as intent signals
Not Great For
Teams that need person-level identification — knowing the company isn't enough when you have 50 people to contact there
Overview
Leadfeeder (part of Dealfront) identifies companies visiting your website, qualifies them with behavioral and firmographic filters, connects you with decision makers via a global contact database, and syncs everything to your CRM. Free tier available, paid plans start at €99/mo.
B2B sales and marketing teams
SMB to Enterprise
Capabilities
Key Features
- Website visitor identification
- 50+ behavioral and firmographic filters
- Automatic lead scoring
- Decision-maker contact database
- Two-way CRM integrations
- ISP and bot traffic filtering
- Custom segmentation feeds
- Website form tracking
- Video & download tracking
- Zapier integration (5000+ apps)
Benefits
- Find ready-to-buy leads already visiting your site
- Beat competitors by contacting leads first
- Build better pitches with content engagement data
- True campaign measurement from click to sale
Pros & Cons
Pros
- +Generous free tier for testing
- +Excellent CRM integrations (two-way, native)
- +Strong filtering to remove ISPs and bots
- +Transparent, usage-based pricing
- +Part of Dealfront — strong data quality since 2012
Cons
- -Pricing can get expensive at scale (€1199/mo for 40K companies)
- -Contact credits are limited on base plan
- -Remote workers can still be hard to identify accurately
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | €0 | 100 companies, 7 days data | Unlimited users, Data from last 7 days only, Max 100 identified companies |
| Paid (up to 50) | €99/mo | Up to 50 companies/mo | Unlimited visits data storage, Unlimited users, CRM integrations, Custom feeds/filters, Contact details |
| Paid (51-100) | €119/mo | 51-100 companies | |
| Paid (101-200) | €143/mo | 101-200 companies | |
| Paid (201-400) | €215/mo | 201-400 companies | |
| Paid (401-700) | €299/mo | 401-700 companies | |
| Paid (701-1000) | €329/mo | 701-1000 companies | |
| Paid (1001-2000) | €389/mo | 1001-2000 companies | |
| Paid (2001-3000) | €419/mo | 2001-3000 companies | |
| Paid (3001-5000) | €509/mo | 3001-5000 companies | |
| Paid (5001-10000) | €719/mo | 5001-10000 companies | |
| Paid (10001-20000) | €899/mo | 10001-20000 companies | |
| Paid (20001-40000) | €1199/mo | 20001-40000 companies |
Leadfeeder (Dealfront) starts at $139/mo. RB2B has a free tier. Warmly starts at $700+/mo. The company-level identification is useful but limited — you know 'someone from Acme Corp visited your pricing page' but not who. RB2B's person-level ID is more actionable for outbound.
The Reddit Pulse
Community Pros
- +Identifies companies visiting your website (now Dealfront)
- +Good intent signal for outbound prioritization
- +Integrates with CRMs and marketing tools
- +Useful for account-based marketing strategies
Community Cons
- -Only identifies companies, not individual visitors
- -Can feel 'creepy' to prospects when mentioned in outreach
- -Now merged into Dealfront - branding confusion
- -Limited discussion suggests moderate adoption
Reddit Questions
- ? How to approach leads from Leadfeeder without being creepy?
- ? Leadfeeder vs ZoomInfo WebSights - which website visitor tracking is better?
- ? Is Leadfeeder worth it for small B2B companies?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
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