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MergedAnalytics

Founder-Friendly
Analytics & Revenue IntelligenceIntent & Signals

B2B engagement intelligence that shows who's clicking your emails and visiting your site — useful but very niche

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GTM Pipeline Position

Prospect
Enrich
Sequence
Deliver
Engage
Analyze
Close

The Verdict

“MergedAnalytics is a niche B2B engagement intelligence tool that merges social, email, and website analytics. Interesting concept but limited scale and transparency compared to larger competitors.”

Best For

Sales teams that want to see exactly which prospects are engaging with their emails and website without a full CRM overhaul

Not Great For

Teams already on HubSpot, Outreach, or any modern CRM — you already have this data built in

Overview

MergedAnalytics delivers actionable insights by merging analytics from social media, email marketing, and website visits to provide a comprehensive view of customer and prospect behavior. It helps B2B companies, AEC firms, and marketing agencies convert digital engagement into business opportunities.

Target Users

B2B companies, AEC firms, marketing agencies, fractional CMOs

Team Size

5-100

Capabilities

Key Features

  • Merged analytics from social, email, and website
  • B2B engagement intelligence
  • Prospect behavior tracking
  • White-label version for agencies
  • Actionable insights for early engagement
  • Industry-specific solutions (AEC, financial services, SaaS)

Benefits

  • Comprehensive view of prospect engagement across channels
  • Early engagement with prospects before competitors
  • White-label option for marketing agencies
  • Anticipate client needs with behavioral insights
Ease of Use
Moderate — requires setup and integration

Pros & Cons

Pros

  • +Unique multi-channel engagement merging concept
  • +White-label for agencies
  • +Industry-specific solutions
  • +Free trial available

Cons

  • -Very small company — limited resources
  • -No transparent pricing
  • -Limited integrations mentioned
  • -Basic website — unclear feature depth

Outbound Use Cases

Prospect engagement trackingAccount intelligence

Financials & Scale

Pricing Model
Custom (contact for pricing)
Starting Price
Custom (free trial available)
Free Trial
Yes
Free Tier Limits
Free trial with promo code
Pricing Comparison Note

MergedAnalytics is niche-priced — likely $50-200/mo. HubSpot includes email tracking for free. Yesware is $15/user/mo. Mixmax is $29/user/mo. The value of standalone engagement analytics is limited when CRM and email tools include basic tracking.

Thinking of Switching?

Leadfeeder (Dealfront)
More established website visitor identification
RB2B
Person-level website visitor ID — more actionable
HubSpot
Email tracking + website analytics built into the CRM
Mixmax
Email engagement tracking with sequences included
Yesware
Email tracking for sales teams

Competitive Landscape

LeadfeederHubSpotGoogle AnalyticsClearbit

Technical Stack

Platforms
Web
Zapier / Make / n8n

Data Intelligence

Data Specialty
Website behaviorEmail engagementSocial engagement
Data Freshness
Real-time
Signal Types
Website visitsEmail opensSocial engagement

Head-to-Head Comparisons

MergedAnalytics vs Leadfeeder

Company Intel

Leadership
T. Stallings
Employees
1-10

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Resources & Links

Support Channels
Phone ((814) 826-2046)Email
#engagement-intelligence#b2b-analytics#website-visitor-tracking#email-tracking#social-media-analytics#lead-intelligence#white-label#aec-industry