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The GTM Stack
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Leadfeeder

Leadfeeder

B2B Lead Generation Software

VS

LeadRebel

Know which company visits your website

LeadRebel

The Economics

Pricing Model
Usage-based (companies identified per month)
Usage-based (companies identified)
Starting Price
€99/mo (up to 50 companies)
Cost at Scale
€509-1199/mo for 3000-40000 companies
Free Trial
Yes
Yes

The GTM Utility

Category
Intent & Signals
Intent & Signals
Workflow Stage
Lead Generation
Lead Generation
Key Features
  • Website visitor identification
  • 50+ behavioral and firmographic filters
  • Automatic lead scoring
  • Decision-maker contact database
  • Two-way CRM integrations
  • ISP and bot traffic filtering
  • Custom segmentation feeds
  • Website form tracking
  • Video & download tracking
  • Zapier integration (5000+ apps)
  • Real-time website visitor identification
  • Decision-maker contact details
  • Multi-channel outreach (email, LinkedIn)
  • 70+ native integrations
  • AI bot detection and filtering
  • CRM integrations (Salesforce, HubSpot, Pipedrive, Dynamics)
  • Worldwide company database coverage
Platforms
Web
Web
Ease of Use
Easy — install tracking script and start seeing visitors
Easy — simple script install, plug-and-play integrations

The AI Edge

AI Features
AI algorithms for bot detection and traffic filtering

Market Position

Tagline
B2B Lead Generation Software
Know which company visits your website
Best For
B2B companies wanting to identify and prioritize website visitors for outbound sales
B2B companies wanting to identify anonymous website visitors and convert them into leads
Not Great For
B2C companies, very small websites with minimal traffic
B2C companies, businesses with very low website traffic
Team Size
SMB to Enterprise
SMB to Mid-Market

Intelligence

Pros
  • Generous free tier for testing
  • Excellent CRM integrations (two-way, native)
  • Strong filtering to remove ISPs and bots
  • Transparent, usage-based pricing
  • Part of Dealfront — strong data quality since 2012
  • Strong European/worldwide company database
  • 70+ native integrations
  • AI-powered bot filtering for clean data
  • Multi-channel outreach built in
Cons
  • Pricing can get expensive at scale (€1199/mo for 40K companies)
  • Contact credits are limited on base plan
  • Remote workers can still be hard to identify accurately
  • Rebranded/merged into Leadinfo — brand confusion
  • Pricing not transparent on website
  • Primarily IP-based identification has inherent accuracy limits
Reddit Sentiment
neutral_to_positive
no_presence
Integrations
  • Salesforce
  • HubSpot
  • Pipedrive
  • Zoho CRM
  • Microsoft Dynamics
  • Slack
  • Zapier
  • Google Analytics
  • Mailchimp
  • ActiveCampaign
  • Salesforce
  • HubSpot
  • Pipedrive
  • Zendesk Sell
  • Microsoft Dynamics
  • LinkedIn Ads
  • Teamleader
  • Microsoft Teams

Editorial Face-off

The Case for Leadfeeder

Leadfeeder is one of the most established website visitor identification tools with transparent pricing and excellent CRM integrations. Great for B2B teams wanting to convert anonymous traffic into qualified pipeline.

The Case for LeadRebel

LeadRebel (now Leadinfo) is a solid website visitor identification tool with strong European coverage and 70+ integrations. Best for B2B teams wanting to convert anonymous traffic into sales opportunities.

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