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BuiltWith
Find out what websites are built with
VS
PredictLeads
Company Intelligence Data
The Economics
Pricing Model
paid
Pay-as-you-go (per API credit)
Starting Price
$295/mo
$0/month (100 free API credits)
Cost at Scale
$495-995/mo
$0.002-0.01/call at high volumes
Free Trial
Yes
Yes
The GTM Utility
Category
Data Providers
Data Providers
Workflow Stage
Prospect → Enrich
Data Infrastructure
Key Features
- • Technology profiling for 111,746 technologies
- • 414 million domains indexed
- • 18+ years of technology history
- • Predictive leads
- • Keyword reports
- • Website spend data
- • Sales revenue data for eCommerce
- • Business location data
- • Contact names, emails & titles
- • CRM integrations
- • News events data for 100M+ companies
- • Job openings/hiring data
- • Technographic data
- • Financing/funding events
- • Product data
- • REST APIs with docs
- • Flat file data delivery
- • Real-time webhooks
- • MCP (Model Context Protocol) server
Platforms
Web, Browser Extension
API
Ease of Use
Easy — simple website lookup, more complex for building reports
Moderate — developer-focused API product
The AI Edge
AI Features
—
MCP server for AI model integration
Market Position
Tagline
Find out what websites are built with
Company Intelligence Data
Best For
Sales teams that prospect based on technology stack — find companies using specific tools, spot technology switches, and build targeted lead lists.
Technical teams wanting company intelligence data (hiring signals, technographics, funding) via API
Not Great For
Teams not doing technology-based prospecting — the value is specifically in technographic data.
Non-technical users, teams wanting a UI-based tool, contact-level data (emails/phones)
Team Size
all sizes
1-500
Intelligence
Pros
- • Deepest technographic database available (111K+ technologies)
- • 18+ years of historical data
- • Strong CRM integrations
- • Predictive leads feature is unique
- • Free tier for individual lookups
- • Very affordable pay-as-you-go pricing
- • 100M+ company coverage
- • Multiple delivery methods (API, flat files, webhooks, MCP)
- • Free tier for testing
- • Decreasing per-credit cost at volume
Cons
- • Expensive starting price ($295/mo)
- • UI feels dated
- • Data can include inactive or small sites
- • No email/phone enrichment beyond contacts found on websites
- • Very small team — limited support bandwidth
- • No contact-level data (emails, phones)
- • No UI — API only
- • Small company with limited support resources
- • No outreach or CRM capabilities
Reddit Sentiment
positive
minimal_presence
Integrations
- • Salesforce
- • HubSpot
- • Pardot
- • Zoho CRM
- • Close.io
- • Microsoft Dynamics 365
- • Any platform via API/webhooks
Editorial Face-off
The Case for BuiltWith
“BuiltWith is the undisputed leader in technographic data with the deepest historical dataset available. Essential for any sales team that prospects based on technology stack. The pricing is steep but justifiable for teams that live and breathe tech-based prospecting.”
The Case for PredictLeads
“PredictLeads is an affordable, developer-friendly company intelligence data provider. Excellent for enriching accounts with hiring signals, technographics, and funding data. The pay-as-you-go model and free tier make it very accessible, but it's API-only with no contact data.”
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