BuiltWith
The technographic data king — know what tech stack your prospects use before you ever talk to them
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The Verdict
“BuiltWith is the undisputed leader in technographic data with the deepest historical dataset available. Essential for any sales team that prospects based on technology stack. The pricing is steep but justifiable for teams that live and breathe tech-based prospecting.”
Best For
Sales teams selling to tech companies who need to know whether a prospect uses Salesforce, HubSpot, Shopify, etc. before reaching out
Not Great For
Teams selling to non-tech buyers — technographic data is irrelevant if you're targeting restaurants or law firms
Overview
BuiltWith is a technology profiling tool that tracks over 111,000 web technologies across 414 million domains. It helps sales and marketing teams identify prospects based on the technology stack they use, providing data for lead generation and competitive analysis.
Sales teams, marketing agencies, competitive intelligence analysts, investors
all sizes
Capabilities
Key Features
- Technology profiling for 111,746 technologies
- 414 million domains indexed
- 18+ years of technology history
- Predictive leads
- Keyword reports
- Website spend data
- Sales revenue data for eCommerce
- Business location data
- Contact names, emails & titles
- CRM integrations
Benefits
- Identify prospects by the technology they use
- Get ahead of competitors by spotting technology trends
- Find leads about to switch platforms with predictive leads
- Access 18+ years of web technology history
Pros & Cons
Pros
- +Deepest technographic database available (111K+ technologies)
- +18+ years of historical data
- +Strong CRM integrations
- +Predictive leads feature is unique
- +Free tier for individual lookups
Cons
- -Expensive starting price ($295/mo)
- -UI feels dated
- -Data can include inactive or small sites
- -No email/phone enrichment beyond contacts found on websites
- -Very small team — limited support bandwidth
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | $0 | Individual site lookups only | Single site technology lookup |
| Basic | $295/mo | 2 technologies, 2 keywords, 2 retail reports, 1 login | Excel/CSV export, Trends, Support |
| Pro | $495/mo | Unlimited technologies, unlimited keywords, unlimited reports, 1 login | All Basic features, Salesforce integration, HubSpot integration, Predictive leads, LeadsDiscovery |
| Team | $995/mo | Unlimited everything, unlimited logins | All Pro features, Unlimited system logins, Dynamics 365 integration |
BuiltWith ranges from free (basic lookups) to $295-495/mo for full access. Wappalyzer is free for basic use, $99/mo for business. HG Insights is enterprise-priced ($20K+/year). If technographic data is critical to your ICP targeting, BuiltWith is the gold standard — but it's not cheap for individual users.
The Reddit Pulse
Community Pros
- +Best technographic data available
- +Great for identifying prospect tech stacks
- +Useful for competitive analysis
Community Cons
- -Expensive for individual users
- -Data can be stale
- -Free tier very limited
Reddit Questions
- ? Is BuiltWith accurate?
- ? BuiltWith vs Wappalyzer?
- ? Worth the price for sales prospecting?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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