Unify
The future of outbound — intent signals to automated sequences in one workflow, for teams who believe the Clay + Instantly stack needs a single platform
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The Verdict
“Unify is a compelling all-in-one platform for teams that want to combine intent data with outbound execution. It eliminates the need for separate signal and sequencing tools but requires meaningful budget. Best for growth-stage companies with dedicated outbound teams.”
Best For
Growth-stage GTM teams (Series A-C) who want to consolidate their outbound stack into a single platform with intent-driven automation
Not Great For
Early-stage teams — start with Apollo or Clay + Instantly until your outbound motion is mature enough for orchestration
Overview
Unify is an outbound system of action that brings together intent data and outbound execution under one roof. It combines signal detection (web traffic, product usage, job changes, AI signals), B2B contact data, multi-channel sequencing, AI research & personalization, and analytics.
Growth leaders, SDR teams, marketing ops
5-200
Capabilities
Key Features
- Multi-source intent signals (website, 6sense, G2, Clearbit)
- B2B contact prospecting and enrichment
- Multi-channel sequencing (email, calls)
- AI Research & Personalization
- Plays/workflow orchestration
- Managed Gmail mailboxes with warmup
- AI Agents for custom signals
- Analytics with leading/lagging indicators
Benefits
- Unifies signal detection and outbound action in one platform
- Managed mailboxes handle deliverability automatically
- AI personalization scales quality outreach
- Plays framework bridges data and action efficiently
Pros & Cons
Pros
- +All-in-one intent + outbound platform eliminates tool sprawl
- +Managed mailboxes simplify deliverability
- +Strong integrations with 6sense, G2, Clearbit
- +AI Agents add custom signal monitoring
- +Good analytics on play performance
Cons
- -Minimum $1K/month makes it pricey for small teams
- -Credit system adds complexity to cost forecasting
- -Relatively new company, still building features
- -Limited to email and calls for sequencing (no LinkedIn automation)
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Growth | Starting from $1,000/month | 2 Active Plays, 3 Platform Users, 1 Email Sending User, 5 Managed Mailboxes | Website intent, 6sense, Clearbit, G2 intent, Email intent data, Job changes, Social signals, Salesforce, HubSpot, Email sequences |
| Pro | Custom (Annual) | Unlimited Plays, 5 Platform Users, 2 Email Sending Users, 5 Managed Mailboxes | Everything in Growth, AI Agents, Reply in-app, Round robin routing, Unlimited Slack alerts, White glove onboarding |
| Enterprise | Custom (Annual) | Unlimited Plays, 10 Platform Users, 5 Email Sending Users, 5 Managed Mailboxes | Everything in Pro, SSO, Dedicated Growth Consultant, Lookalike signals (beta), API (beta) |
Unify pricing is growth/enterprise — likely $500-2000+/mo. Clay is $149-800/mo. Instantly is $37/mo. Apollo is $49/mo. Unify's bet is that consolidating signals + data + sequences into one platform is worth more than stitching tools together. The market will decide.
The Reddit Pulse
Community Pros
- +Intent-based prospecting and outreach
- +Consolidates GTM data sources
Community Cons
- -Zero Reddit presence
- -Extremely generic name — impossible to find discussions
- -Very early-stage tool with limited market awareness
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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