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Apollo
AI Sales Platform — Outbound, Inbound & Automation
VS
Unify
The future of outbound
The Economics
Pricing Model
freemium
Credit-based + per seat + managed mailboxes
Starting Price
$49/user/mo
$1,000/month
Price per Seat
$49-119/user/mo
$100/seat/month (additional email sending users)
Cost at Scale
10 seats ≈ $490-1,190/mo
$1,740+/month for Growth (annually)
Free Trial
Yes
No
The GTM Utility
Category
Data Providers
Sales Engagement
Workflow Stage
Prospect → Enrich → Sequence → Deliver → Engage → Analyze
Signal Detection → Outreach & Engagement
Key Features
- • 275M+ B2B contacts database
- • Advanced lead filtering
- • Email sequencing with A/B testing
- • Chrome extension
- • Buying intent signals
- • AI-assisted email writing
- • Phone dialer
- • CRM integration
- • Pipeline management
- • Analytics & reporting
- • Multi-source intent signals (website, 6sense, G2, Clearbit)
- • B2B contact prospecting and enrichment
- • Multi-channel sequencing (email, calls)
- • AI Research & Personalization
- • Plays/workflow orchestration
- • Managed Gmail mailboxes with warmup
- • AI Agents for custom signals
- • Analytics with leading/lagging indicators
Platforms
Web, Chrome Extension
Web
Ease of Use
Easy — intuitive UI, minimal onboarding
Moderate — powerful but requires setup of plays and credit management
The AI Edge
AI Features
AI-assisted email writing, buying intent detection, lead scoring, conversation intelligence
AI Agents for custom signal monitoring, AI Research & Personalization for outreach, AI-powered account qualification
Market Position
Tagline
AI Sales Platform — Outbound, Inbound & Automation
The future of outbound
Best For
Any sales team needing an affordable all-in-one prospecting, sequencing, and data platform
Mid-market and growth-stage companies wanting to consolidate intent signals and outbound into one platform
Not Great For
Enterprise teams needing premium-grade data accuracy (ZoomInfo may be better for that)
Solo founders or very small teams due to minimum pricing; teams already heavily invested in separate point solutions
Team Size
all sizes
5-200
Intelligence
Pros
- • Generous free tier with unlimited email credits
- • Massive B2B database (275M+ contacts)
- • Incredible value for money vs competitors
- • All-in-one platform reduces tool sprawl
- • Strong community and educational resources
- • All-in-one intent + outbound platform eliminates tool sprawl
- • Managed mailboxes simplify deliverability
- • Strong integrations with 6sense, G2, Clearbit
- • AI Agents add custom signal monitoring
- • Good analytics on play performance
Cons
- • Data accuracy not as high as ZoomInfo or Cognism
- • Can be overwhelming with so many features
- • Mobile credits are limited on lower tiers
- • Email deliverability can suffer at scale
- • Support can be slow on free plans
- • Minimum $1K/month makes it pricey for small teams
- • Credit system adds complexity to cost forecasting
- • Relatively new company, still building features
- • Limited to email and calls for sequencing (no LinkedIn automation)
Reddit Sentiment
positive
No relevant Reddit discussions found about Unify as a GTM/sales platform. Very generic name causes search noise with unrelated POS/restaurant/LMS discussions.
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • SalesLoft
- • Marketo
- • Sendgrid
- • Salesforce
- • HubSpot
- • 6sense
- • Clearbit
- • G2
- • Slack
Editorial Face-off
The Case for Apollo
“Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.”
The Case for Unify
“Unify is a compelling all-in-one platform for teams that want to combine intent data with outbound execution. It eliminates the need for separate signal and sequencing tools but requires meaningful budget. Best for growth-stage companies with dedicated outbound teams.”
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