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The GTM Stack
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The Org

Founder-Friendly
Data ProvidersData EnrichmentSales EnablementActive

Public org charts for every company — the tool that shows you who reports to whom before you reach out, making account mapping 10x easier

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GTM Pipeline Position

Prospect
Enrich
Sequence
Deliver
Engage
Analyze
Close

The Verdict

The Org fills a unique niche by providing organizational chart data that helps sales teams map buying committees. Best for account-based sellers who need to understand company hierarchies before reaching out. Not a replacement for full B2B data providers but a strong complement.

Best For

AEs and SDRs doing enterprise selling who need to map decision-makers and influencers before engaging an account

Not Great For

Teams selling to small businesses — small companies don't have complex org structures worth mapping

Overview

The Org is a platform that provides public organizational charts for companies, enabling sales teams to prospect by mapping decision-makers and org structures. It offers a B2B contact database with verified emails and phone numbers, ideal for account-based prospecting.

Target Users

SDRs, AEs, recruiters, investors

Team Size

1-50

Capabilities

Key Features

  • Public org charts for millions of companies
  • B2B contact database with verified emails
  • Chrome browser extension
  • AI Mode for prospecting
  • CRM export (CSV, CRM integrations)
  • Company org structure mapping
  • Collaboration features for teams
  • Research requests (Enterprise)

Benefits

  • Quickly map buying committees and decision-makers
  • Understand company hierarchies before outreach
  • Find verified contact data in context of org structure
  • Reduce research time with visual org charts
AI Features
AI Mode for prospecting assistance
Ease of Use
Easy — visual org charts are intuitive, Chrome extension simplifies LinkedIn prospecting

Pros & Cons

Pros

  • +Unique org chart data not available elsewhere
  • +Free tier is generous for exploration
  • +Visual interface makes account mapping easy
  • +Good Chrome extension for LinkedIn prospecting

Cons

  • -Credit-based model can get expensive at scale
  • -Data coverage varies by company size
  • -Limited integrations compared to full data providers
  • -No API access on lower tiers

Outbound Use Cases

Account mapping before outreachFinding decision-makers within target accountsMulti-threading into organizations

Financials & Scale

Pricing Model
Per seat + credits
Starting Price
$0/month (free tier)
Price per Seat
$19.33/seat/month (Basic, billed yearly)
Cost at Scale
~$400/seat/year at Premium tier
Total Funding
$42M
Last Round
Series B
Free Trial
Yes
PlanPriceLimitsFeatures
Free$0/seat/month10 credits/seat/month, 1 seatLimited org chart views, Restricted prospect features, $0.05 per additional credit
Basic$19.33/seat/month ($232/seat/year)12,000 credits/seat/year, 1 seatUnlimited org chart views, Advanced prospect features, Full access to AI Mode, Browser extension, $0.04 per additional credit
Premium$32.67/seat/month ($392/seat/year)24,000 credits/seat/year, up to 10 seatsExport contacts (CSV and CRM), Collaboration features, $0.03 per additional credit
EnterpriseCustom48,000 credits/seat/year, unlimited seatsCRM enrichment, Research requests, $0.02 per additional credit, 12-month minimum commitment
Free Tier Limits
10 credits/seat/month, limited org chart views, 1 seat
Credit Model
Credits unlock contact data; 1 credit = 1 contact reveal
Pricing Comparison Note

The Org has a free tier for viewing public org charts. Premium features require paid plans. ZoomInfo includes org charts in its $15K+/year platform. The Org's free access to org charts is genuinely useful for pre-call research and account mapping without paying for an enterprise data platform.

The Reddit Pulse

Sentiment: No relevant Reddit discussions found about The Org as a GTM/org chart tool. Search results dominated by unrelated content.

Community Pros

  • +Public org chart database for prospecting
  • +Useful for account mapping and finding decision-makers

Community Cons

  • -Zero Reddit presence for GTM use case
  • -Unclear value proposition vs LinkedIn for org research

Thinking of Switching?

LinkedIn
Free org research if you're willing to click through profiles manually
ZoomInfo
Org charts as part of enterprise data platform
Apollo
Company hierarchies in their data — less visual, more accessible
Orgnostic
Internal org analytics — different use case
Lucidchart
Build your own org charts from research — manual but customizable

Competitive Landscape

LinkedIn Sales NavigatorZoomInfoApolloLushaCognism

Technical Stack

Platforms
Web, Chrome Extension

Integrations

CRM integrations (Enterprise)
CRM Integrations
SalesforceHubSpot
Zapier / Make / n8n
Data Export
CSV, CRM sync

Data Intelligence

Coverage by Region
Global, strongest in US and Europe
Data Specialty
Org chartsCompany hierarchiesContact data
Data Freshness
Regularly updated from public sources
Signal Types

Head-to-Head Comparisons

Company Intel

Headquarters
New York, NY
Founded
2018
Leadership
Christian Wylonis
Employees
51-200

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Resources & Links

Support Channels
Email
#org-charts#b2b-data#prospecting#contact-data#company-intelligence#sales-prospecting#account-mapping#chrome-extension