Showpad
Sales enablement that combines content management with training — Highspot's competitor that nobody can quite explain in one sentence
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The Verdict
“Showpad (now merged with Bigtincan) is the most comprehensive sales enablement platform available, combining content, training, coaching, and buyer engagement. Best for enterprises with 50+ sellers who need to standardize and scale their sales process.”
Best For
Enterprise sales organizations with 50+ reps who need a combined content management + training platform for sales readiness
Not Great For
Teams that can't clearly articulate their sales enablement needs — if you're not sure what this does, you probably don't need it yet
Overview
Showpad (merged with Bigtincan) is an AI-powered revenue effectiveness platform that combines content management, sales readiness, buyer engagement, and intelligence. It helps sellers access the right content, get trained faster, and engage buyers with personalized experiences.
Sales enablement, marketing, sales managers, revenue leaders
Mid-Market - Enterprise (50-10,000+)
Capabilities
Key Features
- Content management & distribution
- Sales readiness & coaching
- PitchAI for presentation practice
- Buyer engagement & Shared Spaces
- Mutual Action Plans
- AI-powered content search
- 75+ integrations
- Mobile & offline access
- Analytics & intelligence
Benefits
- Ensures sellers always have the right content
- AI coaching scales best practices across the team
- Buyer engagement rooms accelerate complex deals
- Data-driven insights show what content drives revenue
Pros & Cons
Pros
- +Most complete sales enablement platform (with Bigtincan merger)
- +Strong AI coaching (PitchAI)
- +75+ pre-built integrations
- +Mobile and offline support
- +Enterprise-grade security
Cons
- -No transparent pricing
- -Enterprise-focused — overkill for small teams
- -Complex implementation
- -Two merged products may have integration gaps
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| eOS Professional | Custom | — | Centralized content hub, Collections for buyers, Interactive Experiences, Training basics |
| eOS Advanced | Custom | — | Everything in Professional, AI content governance, Multilingual video captioning, Shared Spaces templates |
| eOS Expert | Custom | — | Everything in Advanced, AI-powered search, AI content FAQs, LibraryIQ |
Showpad runs $30-65/user/mo — comparable to Highspot. Seismic is more expensive. Guru is $10-24/user/mo. Reddit users report being 'seriously lost as to what the value is' — if the sales enablement category itself is unclear to your team, start with Guru and upgrade when you outgrow it.
The Reddit Pulse
Community Pros
- +Recognized as a legitimate sales enablement platform alongside Highspot
- +Mentioned in job postings as a desired skill - market validation
- +Content management and sales training capabilities
Community Cons
- -Users confused about what it actually does - 'seriously lost as to what the value is'
- -Aggressive advertising on Reddit/LinkedIn without clear value prop
- -Competes with Highspot which tends to win in enterprise discussions
- -Website described as 'flashy and vague'
Reddit Questions
- ? What does Showpad actually sell? Everything on their website is flashy and vague.
- ? Is Showpad just paying for video series on how to set appointments over Zoom?
- ? How does Showpad compare to Highspot for sales enablement?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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