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Highspot
The agentic platform for go-to-market
VS
Showpad
Showpad eOS® — the new sales enablement operating system
The Economics
Pricing Model
Custom enterprise pricing
Per user / custom
Starting Price
Contact sales
Contact sales
Price per Seat
Contact sales (estimated $40-75/user/mo)
Custom (per user)
Cost at Scale
Estimated $50-75/user/mo for 500+ seats
Enterprise deployments typically $30-60/user/month
Free Trial
No
No
The GTM Utility
Category
Sales Enablement
Sales Enablement
Workflow Stage
Engage
Enablement / Content / Training
Key Features
- • AI-powered content management and governance
- • Sales Plays and Playbooks
- • Digital Sales Rooms
- • AI Role Play for skill practice
- • Conversation intelligence and coaching
- • Training and certification
- • Nexus™ AI and analytics engine
- • CRM integration
- • Highspot Agents for workflow automation
- • Content management & distribution
- • Sales readiness & coaching
- • PitchAI for presentation practice
- • Buyer engagement & Shared Spaces
- • Mutual Action Plans
- • AI-powered content search
- • 75+ integrations
- • Mobile & offline access
- • Analytics & intelligence
Platforms
Web appMobile appChrome Extension
WebMobile (iOS/Android)Offline
Ease of Use
Moderate — powerful but requires implementation and training
Moderate — enterprise platform with admin setup required
The AI Edge
AI Features
Nexus™ AI engineAI Role PlayAI coachingAI content recommendationsHighspot AgentsAI-assisted training authoring
AI-powered search, PitchAI coaching, AI content governance, AI content FAQs, agentic workflow agents
Market Position
Tagline
The agentic platform for go-to-market
Showpad eOS® — the new sales enablement operating system
Best For
Enterprise GTM teams needing unified content, training, coaching, and analytics in one platform
Enterprise sales organizations needing unified content management, training, and buyer engagement
Not Great For
Small teams under 50, startups, or teams only needing basic content management
Small sales teams or startups — too much tool for small operations
Team Size
100-10000+
Mid-Market - Enterprise (50-10,000+)
Intelligence
Pros
- • Most comprehensive sales enablement platform
- • AI agents across the full GTM workflow
- • Highest adoption rates in the category
- • Strong analytics and revenue intelligence
- • Most complete sales enablement platform (with Bigtincan merger)
- • Strong AI coaching (PitchAI)
- • 75+ pre-built integrations
- • Mobile and offline support
- • Enterprise-grade security
Cons
- • Expensive — enterprise pricing only
- • Complex implementation for large orgs
- • No transparent pricing
- • Overkill for small teams
- • No transparent pricing
- • Enterprise-focused — overkill for small teams
- • Complex implementation
- • Two merged products may have integration gaps
Reddit Sentiment
Moderate awareness in r/sales as sales enablement/content management platform. Users concerned about data portability and vendor lock-in. Compared frequently to Seismic.
confused_low
Integrations
- • Salesforce
- • Microsoft Dynamics
- • Outlook
- • Gmail
- • Slack
- • Teams
- • Salesforce
- • Microsoft Dynamics
- • Google Drive
- • SharePoint
- • Outlook
- • Outreach
- • SAP
- • Marketo
Editorial Face-off
The Case for Highspot
“Highspot is the leader in sales enablement for enterprise GTM teams. Its agentic AI platform combining content, training, coaching, and analytics is unmatched, but it comes at enterprise pricing that puts it out of reach for smaller organizations.”
The Case for Showpad
“Showpad (now merged with Bigtincan) is the most comprehensive sales enablement platform available, combining content, training, coaching, and buyer engagement. Best for enterprises with 50+ sellers who need to standardize and scale their sales process.”
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