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The GTM Stack
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Relevance AI

Founder-Friendly
AI Sales AgentsGTM Ops & WorkflowSales Engagement

Build your own AI workforce with no-code agents — the platform for teams who want custom AI SDRs, not off-the-shelf ones

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GTM Pipeline Position

Prospect
Enrich
Sequence
Deliver
Engage
Analyze
Close

The Verdict

Relevance AI is the leading no-code AI agent platform for GTM teams. It's ideal for companies wanting to build custom AI workflows (BDRs, researchers, enrichment) without code. The multi-agent teaming capability sets it apart from simpler AI tools.

Best For

Technical GTM teams who want to build custom AI agents tailored to their exact workflow — not constrained by pre-built AI SDR limitations

Not Great For

Non-technical teams who just want AI outbound to work out of the box — you need technical resources to build and maintain agents

Overview

Relevance AI is a no-code platform for building, deploying, and managing AI agents (workers) that automate GTM workflows like lead enrichment, outreach, research, and meeting booking. It lets domain experts build AI teams without coding.

Target Users

RevOps, GTM teams, growth engineers, SDR/BDR managers

Team Size

Small - Enterprise

Capabilities

Key Features

  • No-code AI agent builder
  • AI BDR Agent
  • AI Research Agent
  • Multi-agent workforce teaming
  • 2000+ app integrations
  • Calling & meeting agents
  • Agent evaluations & monitoring
  • Version control
  • Marketplace of pre-built agents

Benefits

  • Automate entire GTM workflows without engineering
  • Combine multiple AI agents into collaborative teams
  • Deploy AI BDRs that generate pipeline 24/7
  • SOC 2 Type II & GDPR compliant from free tier
AI Features
Core product is AI-native: LLM-powered agents, multi-model support (OpenAI, Anthropic, Google), AI content generation, agent evaluation
Ease of Use
Moderate — no-code but requires understanding of agent design and workflows

Pros & Cons

Pros

  • +Extremely flexible no-code agent builder
  • +Multi-agent teaming is unique
  • +SOC 2 from free tier
  • +Growing marketplace of templates
  • +Strong LLM model selection

Cons

  • -Learning curve for non-technical users
  • -Action-based pricing can get expensive at scale
  • -Relatively new — ecosystem still maturing
  • -Not a standalone CRM or sequencer

Outbound Use Cases

AI-powered lead enrichmentAutomated research before callsAI BDR for follow-ups and pipeline generationMeeting booking automation

Financials & Scale

Pricing Model
Usage-based (actions/month) + seat tiers
Starting Price
Free (200 actions/mo)
Price per Seat
$29/month (Pro)
Cost at Scale
Team plan at $349/mo for 7,000 actions; heavy usage may require Enterprise
Total Funding
$15M+
Last Round
Series A ($10M, 2024)
Free Trial
Yes
PlanPriceLimitsFeatures
Free$0/month200 actions/month, 1 user, 1 projectUnlimited Agents & Tools, 2000+ Integrations, SOC 2 & GDPR, Marketplace Access
Pro$29/month2,500 actions/month, 2 usersUnlimited Workforces, Schedule tasks, Chat Mode, Smart Escalations, BYOLLM, 90-day history
Team$349/month7,000 actions/month (or 30,000), 50 usersCalling & Meeting Agents, A/B Testing, Analytics Dashboard, Priority Support
EnterpriseCustomCustomUnlimited Users, Agent Evaluations, Multi-Org Management, Enterprise Security, Dedicated Account Manager
Free Tier Limits
200 actions/month, 1 user, 1 project
Credit Model
Actions = each agent execution step; vendor credits for LLM calls
Pricing Comparison Note

Relevance AI starts at $19/mo for basic agent building, scaling to $599+/mo for teams. Pre-built AI SDRs like AiSDR are ~$750/mo. 11x is $50K+/year. The trade-off: more customization and lower cost, but you're building and maintaining the agents yourself.

The Reddit Pulse

Sentiment: minimal_presence

Community Pros

  • +AI agent/workflow automation is a hot topic on Reddit
  • +No-code AI tool building resonates with non-technical users

Community Cons

  • -Very low Reddit visibility in GTM context
  • -More associated with general AI/no-code than sales specifically

Reddit Questions

  • ? No dedicated Reddit threads found in sales/marketing subreddits

Thinking of Switching?

11x
Pre-built AI SDR — less customization, less work
AiSDR
Ready-to-use AI SDR without the build-your-own complexity
Clay
AI enrichment workflows that don't require agent architecture thinking
n8n
Open-source workflow automation — more technical, more flexible
Make (Integromat)
Visual workflow automation — simpler but less AI-native

Competitive Landscape

Clayn8nBardeenLindy AIArtisan

Technical Stack

API Access
Compliance
SOC 2 Type II & GDPR compliant
Platforms
Web

Integrations

SalesforceHubSpotSlackGmailZapierMakeNotion
CRM Integrations
SalesforceHubSpot
Zapier / Make / n8n
ZapierMake
Data Export
API, Integrations

Head-to-Head Comparisons

Company Intel

Headquarters
Sydney, Australia
Founded
2020
Leadership
Daniel Vassilev
Employees
51-100

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Frequently Asked Questions

Resources & Links

Support Channels
Community ForumPriority Support (Team+)Dedicated Account Manager (Enterprise)
#ai-agents#ai-workforce#no-code#sales-automation#lead-enrichment#ai-bdr#workflow-automation#gtm-ops#llm-platform