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Clay
Go to market with unique data—and the ability to act on it
VS
Relevance AI
Build your AI Workforce
The Economics
Pricing Model
usage-based
Usage-based (actions/month) + seat tiers
Starting Price
$0 (free tier)
Free (200 actions/mo)
Price per Seat
—
$29/month (Pro)
Cost at Scale
$720-custom/mo for serious usage
Team plan at $349/mo for 7,000 actions; heavy usage may require Enterprise
Free Trial
Yes
Yes
The GTM Utility
Category
Data Enrichment
AI Sales Agents
Workflow Stage
Prospect → Enrich → Sequence
Automation / Orchestration
Key Features
- • 150+ data enrichment providers in one platform
- • Claygent AI research agent
- • Sculptor AI for workflow building
- • Waterfall enrichment (try multiple providers)
- • CRM integrations (Salesforce, HubSpot)
- • Native email sequencer
- • Signals and intent data
- • Conditional logic workflows
- • HTTP API for custom integrations
- • MCP server support
- • No-code AI agent builder
- • AI BDR Agent
- • AI Research Agent
- • Multi-agent workforce teaming
- • 2000+ app integrations
- • Calling & meeting agents
- • Agent evaluations & monitoring
- • Version control
- • Marketplace of pre-built agents
Platforms
Web
Web
Ease of Use
Moderate — spreadsheet-like interface with learning curve for advanced features
Moderate — no-code but requires understanding of agent design and workflows
The AI Edge
AI Features
Claygent AI research agent, Sculptor AI for workflow generation, AI formatting and data transformation, AI conditional logic
Core product is AI-native: LLM-powered agents, multi-model support (OpenAI, Anthropic, Google), AI content generation, agent evaluation
Market Position
Tagline
Go to market with unique data—and the ability to act on it
Build your AI Workforce
Best For
GTM teams wanting the best data enrichment coverage possible by accessing 150+ providers through one platform with AI-powered research capabilities.
Teams wanting to build custom AI agents for GTM without engineering resources
Not Great For
Teams wanting a simple plug-and-play outbound tool — Clay's power comes with a learning curve.
Teams needing a plug-and-play single-purpose tool with zero setup
Team Size
all sizes
Small - Enterprise
Intelligence
Pros
- • Unmatched data coverage with 150+ providers
- • Claygent AI enables research at scale
- • Flexible credit-based pricing
- • SOC 2, GDPR, CCPA, ISO 27001 compliant
- • Used by OpenAI, Anthropic, Rippling, Verkada
- • Extremely flexible no-code agent builder
- • Multi-agent teaming is unique
- • SOC 2 from free tier
- • Growing marketplace of templates
- • Strong LLM model selection
Cons
- • Learning curve for non-technical users
- • Credit costs can add up quickly at scale
- • CRM integrations only on Pro+ plans ($720+/mo)
- • No built-in email sending on lower plans
- • Can be overwhelming with so many options
- • Learning curve for non-technical users
- • Action-based pricing can get expensive at scale
- • Relatively new — ecosystem still maturing
- • Not a standalone CRM or sequencer
Reddit Sentiment
mixed
minimal_presence
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • Apollo
- • Instantly
- • Smartlead
- • Google Sheets
- • Snowflake
- • 150+ data providers
- • Salesforce
- • HubSpot
- • Slack
- • Gmail
- • Zapier
- • Make
- • Notion
Editorial Face-off
The Case for Clay
“Clay is the most important tool in the modern GTM stack. Its ability to combine 150+ data providers with AI-powered research and flexible workflows makes it irreplaceable for serious outbound teams. The credit system requires careful management, but the data coverage and workflow capabilities are unmatched.”
The Case for Relevance AI
“Relevance AI is the leading no-code AI agent platform for GTM teams. It's ideal for companies wanting to build custom AI workflows (BDRs, researchers, enrichment) without code. The multi-agent teaming capability sets it apart from simpler AI tools.”
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