RB2B
Person-level website visitor identification for free — revolutionary if it works, creepy if your prospects find out
Visit WebsiteGTM Pipeline Position
The Verdict
“RB2B has quickly become the go-to tool for person-level website visitor identification. Its dead-simple setup, free plan, and affordable pricing make it accessible to everyone, while the SOC 2 certification addresses compliance concerns. Best for US-focused B2B teams wanting to turn anonymous website traffic into actionable leads.”
Best For
B2B companies that want to know EXACTLY who is visiting their website and reach out to them — the most actionable website visitor data available
Not Great For
Companies selling to privacy-conscious buyers or operating in GDPR-regulated markets — person-level tracking without consent is legally risky
Overview
RB2B identifies anonymous website visitors at the person level (US only) and company level (global), pushing LinkedIn profiles, business emails, and visitor data to Slack, CRM, and other tools. It's known as the simplest, fastest, and least expensive path to the website visitor signal.
B2B marketers, sales teams, founders, growth teams
1-200
Capabilities
Key Features
- Person-level website visitor identification (US only)
- Company-level identification (global via Demandbase)
- LinkedIn profile URL delivery
- Business email enrichment
- Identity Graph Waterfall (Pro+)
- Hot Pages for high-intent tagging
- Hot Leads ICP filtering
- Slack/Teams real-time alerts
- Multi-tool integrations
- Pageview history and session recap
Benefits
- Know exactly WHO is on your website, not just which company
- Up to 5 minutes from install to first lead — simplest setup in category
- Enable reps to reach out while intent is hot
- 90% LinkedIn connection accept rate for identified visitors
Pros & Cons
Pros
- +Simplest setup in category — 5 minutes to first lead
- +Forever free plan with company-level ID
- +Person-level identification (unique in this price range)
- +SOC 2 Type II certified
- +Strong Clay integration for enrichment workflows
Cons
- -Person-level ID is US-only
- -Coverage is 15-45% depending on plan (not all visitors identified)
- -Resolution limits can be costly with high-traffic sites
- -Starter plan doesn't include email addresses or integrations beyond Slack
- -Parent company is Retention.com — some brand confusion
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | $0/month | 150 monthly resolutions, company-level ID only, Slack only | Company-Level ID (15-20% coverage), Push to Slack, 7-day full-featured trial, Self-serve knowledge base, AI chat/email support |
| Starter | $79/month | 300 monthly resolutions, person-level (15-20% coverage) | Contact-Level Site ID (US only), Company-Level ID (global), Push LinkedIn URLs to Slack, No email addresses, No other integrations, 45¢ per overage resolution |
| Pro | From $149/month | Person-level (15-20% coverage) | Everything in Starter, Business Email Addresses, All Integrations (Clay, HubSpot, Salesforce, Zapier, Webhook, Apollo, CSV), Hot Pages (high-intent tagging), Hot Leads (ICP filtering), Exclusions, 25¢ per overage, Additional domains ($99/mo up to 5) |
| Pro+ | From $199/month | Premium resolution (35-45% coverage) | Everything in Pro, Identity Graph Waterfall, Premium Resolution (35-45% coverage), Company-Level ID (35-45% coverage), 25¢ per overage |
RB2B has a free tier — genuinely free person-level website ID. Leadfeeder is $139/mo for company-level only. Warmly is $700+/mo. The free tier is the hook, and it's a good one. Paid plans add CRM integration and more features. Just make sure your legal team is comfortable with person-level tracking.
The Reddit Pulse
Community Pros
- +Person-level website visitor identification (not just company) is seen as innovative
- +Free tier mentioned as a good entry point
- +Growing buzz in LinkedIn/marketing communities spilling to Reddit
Community Cons
- -Described as 'costly' by Reddit users seeking affordable alternatives
- -Privacy/GDPR concerns raised about person-level tracking
- -Match rates questioned - many visitors can't be identified
- -Competes with Clearbit, Leadfeeder/Dealfront, Factors.ai
Reddit Questions
- ? Which tool is best for website visitor identification - RB2B vs alternatives?
- ? Are visitor identification tools like RB2B worth the cost?
- ? How does RB2B compare to Clearbit Reveal or Leadfeeder?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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