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RB2B
Identify Your Website Visitors and Boost Your Leads
VS
Warmly
AI GTM Platform That Learns Your Business
The Economics
Pricing Model
Freemium + tiered subscription
Annual subscription, tiered by motion
Starting Price
$0/month (free plan)
$15,000/year (TAM Agent)
Cost at Scale
$149-199/month + overage at 25¢/resolution
$15K-$60K+/year depending on plan
Free Trial
Yes
No
The GTM Utility
Category
Intent & Signals
AI Sales Agents
Workflow Stage
Signal Detection
Full Funnel (Inbound + Outbound)
Key Features
- • Person-level website visitor identification (US only)
- • Company-level identification (global via Demandbase)
- • LinkedIn profile URL delivery
- • Business email enrichment
- • Identity Graph Waterfall (Pro+)
- • Hot Pages for high-intent tagging
- • Hot Leads ICP filtering
- • Slack/Teams real-time alerts
- • Multi-tool integrations
- • Pageview history and session recap
- • Person-level website visitor identification
- • TAM Agent for outbound orchestration
- • Inbound Agent with AI chat and microsites
- • Context Graph (unified data model)
- • 1st, 2nd, 3rd party signal aggregation
- • AI ICP tiering and intent scoring
- • Buying committee mapping
- • Signal-based advertising (LinkedIn Ads sync)
- • CRM push and real-time alerts
- • Rb2b integration
Platforms
Web (JavaScript pixel)
Web, JavaScript snippet
Ease of Use
Easy — install script in 5 minutes, immediately start getting leads
Moderate — powerful but requires setup and signal configuration
The AI Edge
AI Features
AI-generated outreach messages, AI chat support
TAM Agent (outbound AI), Inbound Agent (chat + microsites), ML Intent Scoring, AI ICP Tiering, Context Graph learning
Market Position
Tagline
Identify Your Website Visitors and Boost Your Leads
AI GTM Platform That Learns Your Business
Best For
B2B companies wanting to identify anonymous US website visitors at the person level for outbound follow-up
B2B companies with website traffic wanting to convert visitors and orchestrate full-funnel GTM with AI
Not Great For
Companies targeting non-US markets (person-level), companies with very low website traffic, teams without outbound follow-up processes
Companies with minimal website traffic; early-stage startups without budget ($15K+ minimum)
Team Size
1-200
10-500+
Intelligence
Pros
- • Simplest setup in category — 5 minutes to first lead
- • Forever free plan with company-level ID
- • Person-level identification (unique in this price range)
- • SOC 2 Type II certified
- • Strong Clay integration for enrichment workflows
- • Person-level website identification is unique differentiator
- • Two-agent architecture covers full funnel
- • Context Graph creates compounding data advantage
- • Strong signal aggregation (1st + 2nd + 3rd party)
- • Integration with Rb2b extends identification capabilities
Cons
- • Person-level ID is US-only
- • Coverage is 15-45% depending on plan (not all visitors identified)
- • Resolution limits can be costly with high-traffic sites
- • Starter plan doesn't include email addresses or integrations beyond Slack
- • Parent company is Retention.com — some brand confusion
- • Expensive — starts at $15K/year for just TAM Agent
- • Requires meaningful website traffic to get value from Inbound Agent
- • Relatively young product, still maturing
- • Complex setup for full GTM plan
Reddit Sentiment
emerging_discussed
No relevant Reddit discussions found. Search results dominated by unrelated content due to common word 'warmly'.
Integrations
- • Slack
- • Microsoft Teams
- • Clay
- • HubSpot
- • Salesforce
- • Zapier
- • Apollo
- • Webhooks
- • Salesforce
- • HubSpot
- • LinkedIn Ads
- • Rb2b
- • Slack
Editorial Face-off
The Case for RB2B
“RB2B has quickly become the go-to tool for person-level website visitor identification. Its dead-simple setup, free plan, and affordable pricing make it accessible to everyone, while the SOC 2 certification addresses compliance concerns. Best for US-focused B2B teams wanting to turn anonymous website traffic into actionable leads.”
The Case for Warmly
“Warmly is an ambitious AI GTM platform that uniquely combines person-level website identification with full-funnel orchestration. Its two-agent architecture and Context Graph create a compelling vision for autonomous GTM. Best for B2B companies with significant website traffic and $15K+ budget.”
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