Practice AreaSales is a sport. Don't practice on live leads.[Try SalesDojo]
The GTM Stack
Back to Directory
Qualified logo

Qualified

AI Sales AgentsSales EngagementMarketing Automation

Salesforce-native conversational marketing that turns your website into a pipeline machine — Drift's more enterprise competitor

Visit Website

GTM Pipeline Position

Prospect
Enrich
Sequence
Deliver
Engage
Analyze
Close

The Verdict

“Qualified is the market leader in AI SDR agents for inbound buyer engagement. With Piper's unique text/voice/video capabilities and native Salesforce integration, it's transforming how enterprises convert website visitors. However, it requires Salesforce and enterprise budgets.”

Best For

Salesforce-centric B2B companies with high website traffic who want real-time visitor engagement routed directly to sales reps

Not Great For

Companies not on Salesforce, or those with low website traffic — the $3,500/mo only makes sense with enough visitor volume to convert

Overview

Qualified is an agentic marketing platform featuring Piper, the #1 AI SDR agent on G2. Piper engages inbound buyers on websites and via email, scheduling meetings, nurturing buyers, and generating pipeline 24/7. Built natively on Salesforce, it's used by 500+ companies including Asana, Box, and Demandbase.

Target Users

B2B marketing teams, demand gen, enterprise marketers

Team Size

20-5000

Capabilities

Key Features

  • Piper AI SDR Agent (text, voice, and video)
  • Real-time website visitor engagement
  • AI-powered meeting booking
  • Email nurture and follow-up
  • Account segmentation with waterfall enrichment
  • Conversation, email, and meeting routing
  • Salesforce-native integration
  • AI SDR Agent Studio
  • Piper Spotlight (account intelligence)
  • Automated workflow actions

Benefits

  • Generate pipeline 24/7 with AI SDR coverage
  • Engage inbound buyers at every touchpoint without human reps
  • Native Salesforce integration for seamless data flow
  • Proven results: 22% pipeline increase (Asana), $27M pipeline (Greenhouse)
AI Features
Piper AI SDR superagent with face-to-face video conversations, AI email nurture, AI meeting scheduling, account-based buying intent detection, multi-language AI agent
Ease of Use
Moderate — requires Salesforce setup and AI agent configuration

Pros & Cons

Pros

  • +#1 AI SDR Agent on G2 with 4.9 stars and 1,400+ reviews
  • +Unique AI agent with face-to-face video capabilities
  • +Native Salesforce integration — best in class
  • +Proven ROI: $27M pipeline for Greenhouse, 100X ROI for Quantum Metric
  • +Multi-channel (website + email) seamless handoff

Cons

  • -Requires Salesforce — not standalone
  • -Enterprise pricing — not for small businesses
  • -Focused on inbound only — no outbound capabilities
  • -Complex setup for full AI agent configuration
  • -Pricing completely opaque

Financials & Scale

Pricing Model
Subscription (tiered, custom pricing — not published)
Starting Price
Custom (enterprise pricing)
Cost at Scale
Estimated $30,000-100,000+/year
Total Funding
$195M
Last Round
Series C
Users Claimed
500+ companies
Free Trial
No
PlanPriceLimitsFeatures
PremierCustom—AI SDR Agent (Piper), Real-time website conversations, Meeting scheduling, 1:1 personalized emails, Multi-channel buyer nurture, Marketing offers, Account-based buying intent, Enterprise SSO
EnterpriseCustom—Everything in Premier, Enterprise Reporting API, Multi-language agent, Custom cookie & data retention policies, Third-party research intent signals, Salesforce Sandbox support
UltimateCustom—Everything in Enterprise, Multiple agent profiles, Multiple websites and brands, Multiple production instances, High-volume websites, High-volume contact databases
Pricing Comparison Note

Qualified starts at $3,500/mo — premium enterprise pricing. Drift (Salesloft) is comparable. Intercom starts at $39/mo for basic chat. Warmly is $700+/mo. If you're on Salesforce and your website generates meaningful traffic, Qualified's native integration is worth the premium. Otherwise, you're overpaying.

The Reddit Pulse

Sentiment: low_presence_positive

Community Pros

  • +Known in the conversational marketing/chatbot space alongside Drift
  • +Salesforce-native chat/meeting scheduling valued by SF shops
  • +AI-powered pipeline generation concept resonates

Community Cons

  • -Name is virtually unsearchable on Reddit
  • -Competes with Drift (now Salesloft), Intercom, and native SF tools
  • -Premium pricing for what many see as 'just a chatbot'

Reddit Questions

  • ? Generic name makes Reddit search very difficult - returns unrelated results about 'qualified leads'

Thinking of Switching?

Drift (Salesloft)
Now part of Salesloft — the category creator with broader reach
Intercom
Broader customer messaging with chat, not sales-specific
Warmly
Website visitor ID + chat without the Salesforce dependency
Chili Piper
Meeting booking from website without full chat platform
Lift AI
AI visitor scoring to complement any chat solution

Competitive Landscape

Drift (Salesloft)IntercomWarmly6senseDemandbase

Technical Stack

API Access
Compliance
SOC 2, GDPR compliant
Platforms
Web (Salesforce native)

Integrations

Salesforce (native)20+ GTM systems
CRM Integrations
Salesforce (native)
Zapier / Make / n8n
Data Export
Salesforce sync, API

Data Intelligence

Signal Types
Website visitor intentAccount-based buying signalsThird-party research intent
Waterfall Compatible

Head-to-Head Comparisons

Qualified vs Warmly

Company Intel

Headquarters
San Francisco, CA
Founded
2018
Leadership
Kraig Swensrud (CEO & Co-founder)
Employees
201-500
LinkedIn

Don't practice on live leads.

Role-play Qualified scenarios, test your outbound messaging, and refine your pitch in a safe environment.

Try SalesDojo for Free

Frequently Asked Questions

Resources & Links

Support Channels
EmailChatDedicated CSM
Pricing Page
#ai-sdr#conversational-marketing#chatbot#pipeline-generation#inbound-marketing#website-engagement#salesforce-native#meeting-booking#agentic-marketing