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The GTM Stack
Back to Arena
Qualified

Qualified

Welcome to the era of agentic marketing

VS

Warmly

AI GTM Platform That Learns Your Business

Warmly

The Economics

Pricing Model
Subscription (tiered, custom pricing — not published)
Annual subscription, tiered by motion
Starting Price
Custom (enterprise pricing)
$15,000/year (TAM Agent)
Cost at Scale
Estimated $30,000-100,000+/year
$15K-$60K+/year depending on plan
Free Trial
No
No

The GTM Utility

Category
AI Sales Agents
AI Sales Agents
Workflow Stage
Inbound Engagement
Full Funnel (Inbound + Outbound)
Key Features
  • Piper AI SDR Agent (text, voice, and video)
  • Real-time website visitor engagement
  • AI-powered meeting booking
  • Email nurture and follow-up
  • Account segmentation with waterfall enrichment
  • Conversation, email, and meeting routing
  • Salesforce-native integration
  • AI SDR Agent Studio
  • Piper Spotlight (account intelligence)
  • Automated workflow actions
  • Person-level website visitor identification
  • TAM Agent for outbound orchestration
  • Inbound Agent with AI chat and microsites
  • Context Graph (unified data model)
  • 1st, 2nd, 3rd party signal aggregation
  • AI ICP tiering and intent scoring
  • Buying committee mapping
  • Signal-based advertising (LinkedIn Ads sync)
  • CRM push and real-time alerts
  • Rb2b integration
Platforms
Web (Salesforce native)
Web, JavaScript snippet
Ease of Use
Moderate — requires Salesforce setup and AI agent configuration
Moderate — powerful but requires setup and signal configuration

The AI Edge

AI Features
Piper AI SDR superagent with face-to-face video conversations, AI email nurture, AI meeting scheduling, account-based buying intent detection, multi-language AI agent
TAM Agent (outbound AI), Inbound Agent (chat + microsites), ML Intent Scoring, AI ICP Tiering, Context Graph learning

Market Position

Tagline
Welcome to the era of agentic marketing
AI GTM Platform That Learns Your Business
Best For
Enterprise B2B companies on Salesforce wanting AI SDR agents to convert inbound website traffic
B2B companies with website traffic wanting to convert visitors and orchestrate full-funnel GTM with AI
Not Great For
Small businesses, non-Salesforce users, outbound-focused teams, companies with low website traffic
Companies with minimal website traffic; early-stage startups without budget ($15K+ minimum)
Team Size
20-5000
10-500+

Intelligence

Pros
  • #1 AI SDR Agent on G2 with 4.9 stars and 1,400+ reviews
  • Unique AI agent with face-to-face video capabilities
  • Native Salesforce integration — best in class
  • Proven ROI: $27M pipeline for Greenhouse, 100X ROI for Quantum Metric
  • Multi-channel (website + email) seamless handoff
  • Person-level website identification is unique differentiator
  • Two-agent architecture covers full funnel
  • Context Graph creates compounding data advantage
  • Strong signal aggregation (1st + 2nd + 3rd party)
  • Integration with Rb2b extends identification capabilities
Cons
  • Requires Salesforce — not standalone
  • Enterprise pricing — not for small businesses
  • Focused on inbound only — no outbound capabilities
  • Complex setup for full AI agent configuration
  • Pricing completely opaque
  • Expensive — starts at $15K/year for just TAM Agent
  • Requires meaningful website traffic to get value from Inbound Agent
  • Relatively young product, still maturing
  • Complex setup for full GTM plan
Reddit Sentiment
low_presence_positive
No relevant Reddit discussions found. Search results dominated by unrelated content due to common word 'warmly'.
Integrations
  • Salesforce (native)
  • 20+ GTM systems
  • Salesforce
  • HubSpot
  • LinkedIn Ads
  • Rb2b
  • Slack

Editorial Face-off

The Case for Qualified

Qualified is the market leader in AI SDR agents for inbound buyer engagement. With Piper's unique text/voice/video capabilities and native Salesforce integration, it's transforming how enterprises convert website visitors. However, it requires Salesforce and enterprise budgets.

The Case for Warmly

Warmly is an ambitious AI GTM platform that uniquely combines person-level website identification with full-funnel orchestration. Its two-agent architecture and Context Graph create a compelling vision for autonomous GTM. Best for B2B companies with significant website traffic and $15K+ budget.

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