Omnisend
Email + SMS marketing for e-commerce that's 60% cheaper than Klaviyo — the value pick for Shopify stores that don't need Klaviyo's data depth
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The Verdict
“Omnisend is a top-tier ecommerce marketing automation platform that excels at email + SMS for DTC brands. Its generous free plan, deep Shopify integration, and pre-built automations make it ideal for ecommerce, but it's not designed for B2B outbound use cases.”
Best For
Small to mid-size e-commerce stores that want email + SMS marketing with pre-built automations without Klaviyo's premium pricing
Not Great For
Enterprise e-commerce or brands needing advanced predictive analytics and deep product recommendation engines — Klaviyo is worth the premium there
Overview
Omnisend is an ecommerce-focused email and SMS marketing automation platform trusted by 125,000+ brands. It offers pre-built automations, segmentation, campaign builders, and multi-channel marketing for Shopify, WooCommerce, and other ecommerce platforms.
Ecommerce marketers, DTC brands, Shopify store owners
1-200
Capabilities
Key Features
- Email marketing campaigns
- SMS marketing
- Web push notifications
- Pre-built automation workflows
- Abandoned cart recovery
- Welcome series automation
- Advanced segmentation
- A/B testing
- 160+ integrations
- Drag-and-drop email builder
Benefits
- Average $79 ROI for every $1 spent
- 47.7% higher conversion rate combining SMS with email
- 62.2% higher order rate with segmented campaigns
- Save time with pre-built automations that sell while you sleep
Pros & Cons
Pros
- +Excellent free plan for small businesses
- +Purpose-built for ecommerce with deep Shopify integration
- +Powerful automation with pre-built workflows
- +Award-winning 24/7 customer support
- +Combined email + SMS + push notifications
Cons
- -Not suitable for B2B cold outreach
- -Pricing scales with contact list size
- -Limited CRM integrations compared to B2B tools
- -Advanced features require Pro plan
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | $0/month | 250 contacts, 500 emails/month, 60 SMS, 500 web push | Email campaigns, Signup forms & popups, Pre-built automations, Segmentation, Sales & performance reports, 24/7 email & live chat support |
| Standard | From $16/month | 500 contacts, 6,000 emails/month, 60 SMS | Everything in Free, Customer lifecycle stages, A/B testing, SMS campaigns, 24/7 priority support |
| Pro | From $59/month | 2,500 contacts, unlimited emails, 3,933+ SMS | Everything in Standard, Advanced reporting, Facebook custom audiences, Google customer match, Priority support |
Omnisend has a generous free tier (250 contacts, 500 emails/mo). Paid starts at $16/mo. Klaviyo starts free for 250 contacts but jumps to $45/mo for 1,001-1,500 contacts. At 10K contacts, Omnisend is ~$100/mo vs Klaviyo's ~$150/mo. The savings compound as your list grows.
The Reddit Pulse
Community Pros
- +Great value for e-commerce email and SMS marketing
- +Generous free tier compared to Klaviyo
- +Good Shopify integration with pre-built automation flows
- +SMS + email + push notifications in one platform
Community Cons
- -Less powerful segmentation than Klaviyo
- -Template editor can feel limited
- -Reporting not as deep as enterprise options
- -Some advanced features missing vs Klaviyo
Reddit Questions
- ? Is Omnisend a good Klaviyo alternative for Shopify stores?
- ? Omnisend vs Klaviyo vs Mailchimp for e-commerce email?
- ? Is Omnisend worth it for small Shopify stores?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
Company Intel
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