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ActiveCampaign
Marketing automation for any business
VS
Omnisend
Email & SMS marketing so good, it's boring
The Economics
Pricing Model
per-seat
Freemium + tiered subscription based on contact count
Starting Price
$15/mo
$0/month (free plan)
Cost at Scale
10K contacts ≈ $79-145/mo
—
Free Trial
Yes
Yes
The GTM Utility
Category
Marketing Automation
Marketing Automation
Workflow Stage
Sequence → Deliver → Engage → Analyze
Engagement
Key Features
- • Multi-step marketing automation
- • Email marketing with 250+ templates
- • AI-powered automation builder
- • CRM with pipeline management
- • SMS and WhatsApp marketing
- • 1000+ app integrations
- • Predictive sending
- • Conditional content
- • A/B testing
- • Active Intelligence AI
- • Email marketing campaigns
- • SMS marketing
- • Web push notifications
- • Pre-built automation workflows
- • Abandoned cart recovery
- • Welcome series automation
- • Advanced segmentation
- • A/B testing
- • 160+ integrations
- • Drag-and-drop email builder
Platforms
Web, iOS, Android
Web, Shopify, WooCommerce, BigCommerce, Wix, WordPress
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — intuitive drag-and-drop builder designed for ecommerce marketers
The AI Edge
AI Features
Active Intelligence: AI-powered automation builder, AI campaign builder, AI content generation, AI image generation, predictive sending, lead scoring, win probability
Omnisend AI for content generation, AI-powered product recommendations, AI campaign assistant
Market Position
Tagline
Marketing automation for any business
Email & SMS marketing so good, it's boring
Best For
Small to mid-size businesses wanting powerful email marketing automation with built-in CRM
Ecommerce brands wanting an all-in-one email + SMS marketing platform with excellent Shopify integration
Not Great For
Enterprise teams needing advanced B2B sales intelligence or heavy outbound prospecting
B2B outbound sales teams, non-ecommerce businesses, teams needing cold outreach tools
Team Size
small team (2-10)
1-200
Intelligence
Pros
- • Extremely powerful automation engine for the price
- • 1000+ native integrations
- • Strong AI features with Active Intelligence
- • Great for multi-channel marketing (email, SMS, WhatsApp)
- • 30-day money-back guarantee
- • Excellent free plan for small businesses
- • Purpose-built for ecommerce with deep Shopify integration
- • Powerful automation with pre-built workflows
- • Award-winning 24/7 customer support
- • Combined email + SMS + push notifications
Cons
- • CRM is basic compared to dedicated CRMs
- • Pricing scales up quickly with contact count
- • Learning curve for advanced automation features
- • Not designed for outbound sales prospecting
- • Not suitable for B2B cold outreach
- • Pricing scales with contact list size
- • Limited CRM integrations compared to B2B tools
- • Advanced features require Pro plan
Reddit Sentiment
mixed
positive
Integrations
- • Shopify
- • WordPress
- • Salesforce
- • Microsoft Dynamics
- • Zapier
- • WooCommerce
- • Stripe
- • Google Analytics
- • Shopify
- • WooCommerce
- • BigCommerce
- • Wix
- • WordPress
- • Ecwid
- • Shoplazza
- • 160+ integrations
Editorial Face-off
The Case for ActiveCampaign
“ActiveCampaign is the gold standard for SMB marketing automation, offering an incredible depth of automation features at reasonable prices. Its AI features are genuinely useful, and the multi-channel capabilities are excellent. Not ideal for B2B outbound sales teams, but unbeatable for marketing-led growth.”
The Case for Omnisend
“Omnisend is a top-tier ecommerce marketing automation platform that excels at email + SMS for DTC brands. Its generous free plan, deep Shopify integration, and pre-built automations make it ideal for ecommerce, but it's not designed for B2B outbound use cases.”
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